The Center for Sales Strategy Blog

Across all industries, sales managers and account executives spend thousands of hours each year crafting collateral that will support them while they engage with their prospects. If they're particularly astute, they might even try personalizing some of the figures and facts they use to demonstrate why their services are the best options these prospects can choose.

However, just as often, this sales collateral ends up in the prospect's recycling bin. Sometimes, it happens as soon as the salesperson leaves the building.

When you’re doing it right, recruiting the best candidates for your open salesperson positions can take weeks or even months. That’s not even factoring in the costs of not having someone close new business while the position is vacant, the money lost during onboarding, and the risk of losing the new hire if they or your team determine they’re not the best fit for the job. 

That’s why it’s critical to both know your Employment Value Proposition (EVP) and make sure it’s clear to your candidates right from the outset, even if they’re not looking for a new job. 

With the holidays looming ahead and the new year not far behind, there’s no better time to start looking for gifts for your sales team that will show they’re appreciated. 

However, when considering gifts for your salespeople, some level of personalization can go a long way. Ditch the printed pens that are half broken and lanyards that can’t hold anything heavier than a single house key. Instead, consider these top gifts for salespeople that go the extra mile in showing you’re thinking about them.