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The Center for Sales Strategy Blog

5 Things Every Great Sales Manager Should Do to Turn Talented Salespeople into Performers

 5 Things Every Great Sales Manager Should Do to Turn Talented Salespeople into Performers

“Get the right people on your bus and get the right people in the right seat on your bus.”

Jim Collins, leadership guru and author of the best-seller Good to Great

If you have the right people on your bus, how well do they fit into the role you have them in?

Even if you hired the right talent onto your bus, reports show that less than 20% of employees feel they get to use their talent and strengths each day at work which means adjustments are needed. How can you help?

5 Things Managers Do To Turn Talented Sellers Into Performers

1. Reset Your Priorities

Let's face it. It's too easy to let 'fires' distract you from what is most important as a manager. Coaching and developing your sellers is imperative to increasing sales performance.

Sure, you need to approve orders, take part in strategic meetings and handle challenges with really important clients but if you let those things consistently get in the way of developing your people, you will find yourself missing more than just budgets. You may find your best sellers leave for greener pastures! Make it a point to designate the time for coaching and development.

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2. Recruit and Select the Right Talent

Whether you have a sales team of 20 or a sales team of 2, you owe it to yourself to be consistently recruiting top talent and depositing them into your talent bank.

Reports differ, but conservatively speaking, it can cost you 1.5 times the annual salary to replace an employee. It also costs you a lot of production! Lose sleep before you hire, and not after, by having a rich talent bank. When the time arises, you will have a great resource to select great sales candidates to chose from.

3. Manage People Individually

Since everyone has their own set of unique talents, coach the individual and not just the team. Give individual sellers your undivided attention on a regular basis and illustrate your understanding of how they work best and how you can help them grow. This builds trust. Think about how much easier this makes YOUR life when you can count on your people to produce.

Coaching Sales Talent eBook

4. Focus on Developing Sellers' Strengths and Talents

The only way you can effectively develop your sellers' strengths and talents is by observing.

A Sales Talent Interview will give you insight into their talent, but in the field is where you can see them apply it. This can be done in the field or even when managing remotely. Set up in-field days regularly so you can see your sellers in action, but don't spring this on them.

Allow them time to plan a productive day. If you are managing remotely, ask to be part of conference calls or be included on an email thread. This too should not be asked for on a whim, but make it a regular, planned occurrence.

5. Work on Your Big Rocks First

Great management begins and ends with YOU, so take time to strategize what being a great manager looks like for yourself.

A Big Rock may be, "Learn more about motivating already successful sales people," or "Get better at filling my Talent Bank."

Whatever the big rocks are, they need to be given the time and attention to be accomplished. Consider adding steps to fulfilling your big rocks to your calendar so they are not forgotten, or solicit YOUR manager in helping keep you on track with your big rocks.

While you still have to tend to the day-to-day of what being a manager for your organization means, make sure you are fulfilling the day-to-day of what being a manager for your sellers is, too. It'll mean more to them in the long run, and consequently more to you, too.

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Editor's Note: This post was originally published May 10, 2012 and has been updated.

Topics: hiring salespeople Sales