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The Center for Sales Strategy Blog

Innovative Recruitment Strategies: Thinking Beyond Traditional Approaches

Innovative Recruitment Strategies

We can all agree that finding top talent is a daunting task.

It's essential for organizations to adopt innovative recruitment strategies to attract candidates. Leaders who create a recruitment strategy and think beyond the traditional approaches have been able to attract more top performers and build stronger talent banks.

Each year, The Center for Sales Strategy conducts a study to uncover recruitment trends and learn how our clients are finding sales superstars.

We ask leaders if they hired a top performer and how they found them. For the past nine years, our clients have found superstars through referrals and LinkedIn more than any other approach.

However, these are not the only two ways managers discover superstars. Managers who had the most success with recruitment scheduled time for outreach and recruitment activities and recruited in many different, creative ways.

5 Simple Steps to Improve Your Recruitment Process and Attract Top Talent

6 New Recruitment Strategies 

Here are a few unconventional strategies that go beyond the traditional methods:

1. Employer Branding

Establishing a strong employer brand is crucial in attracting high-quality candidates. Companies should focus on showcasing their unique culture and values, not just the job itself. This can be done through social media, blogs, and online platforms.

By highlighting the company's mission and vision, employers can actively engage prospective candidates and present a compelling image of the organization.

2. Employee Referral Programs

One of the most successful recruitment strategies is leveraging your existing employees' networks through employee referral programs. Encourage your employees to refer qualified candidates for open positions.

Offer incentives, such as bonuses or rewards, for successful hires through these referrals. This strategy not only helps in finding suitable candidates but also increases employee engagement and loyalty.

3. Gamification

Gamification adds an element of competitiveness and fun to the recruitment process. Companies can incorporate games or challenges into their application process or use online platforms that assess candidates' skills through interactive tasks. This approach not only captures candidates' interest but also allows you to evaluate their qualifications in a more engaging manner.

Retention is the New Recruitment

4. Virtual Reality (VR)

Embrace technology by incorporating virtual reality (VR) into your recruitment process. VR can provide a realistic preview of the work environment, job responsibilities, and company culture, allowing candidates to have a better understanding of what to expect. This immersive experience can lead to more informed decisions and better cultural fit for both candidates and employers.

5. Social Media Platforms

Social media platforms such as LinkedIn, Facebook, Instagram, and Twitter are powerful tools for recruitment.

  • Create engaging and informative content to showcase your company's culture, values, and job opportunities.

  • Actively engage with potential candidates by participating in industry-specific groups and discussions.

  • Use targeted advertising to reach a wider audience and attract passive job seekers who may not be actively looking for a job.

6. Educational Institutions

Engage with colleges and universities to build relationships with students and recent graduates. Offer internships or guest lectures to showcase your industry expertise and company culture.

Developing these connections early can help establish a talent pipeline and increase the likelihood of attracting top candidates in the future.


Innovative candidate recruitment strategies are essential for attracting top talent. Thinking beyond traditional approaches and exploring new avenues to engage with candidates will not only attract high-caliber candidates but also contribute to building a diverse and talented workforce.

Button to Download the All-In-One Guide to Exceptional Recruitment

Topics: recruitment