You know the value of your investments. What is the value of your personal brand? It’s somewhat difficult to always control your investments due to outside forces, but controlling your brand is in your hands. As a salesperson, the value you garner from your personal brand is priceless.
“Personal branding is the process of developing a 'mark' that is created around your personal name or your career. You use this 'mark' to express and communicate your skills, personality and values. The end goal is that the personal brand you develop will build your reputation and help you grow your network in a way that interests others. They will seek you out for your knowledge and expertise." — Laura Lake, Marketing Expert