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The Center for Sales Strategy Blog

Weekly Roundup: Sales Video Examples, LinkedIn Message Automation + More

Sales Video Examples, LinkedIn Message Automation


"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”

-John C. Maxwell


<< If you only read one thing >>

10 Sales Video Examples to Crush Quota from Call to Close Sales Hacker

A hundred percent of the people we sell to are human.

And people like to laugh and smile. They enjoy interacting with people they trust and who seem authentic, and there is no better way to convey that than with video.

This post isn’t just a list of personalized video tips—it’s a strategy for using video throughout the sales process. Let’s let those humans on the other end know that your patient persistence is due to your winning personality – and not some software – like everyone else in their inbox. >>> READ MORE

Hi [firstname]: LinkedIn Message Automation Is the Actual Worst OpenView

There are a number of browser plugins or cloud-based applications that automate activity on LinkedIn. They can “view” profiles, send connection requests, send automated messages to first-degree connections or automated InMails to second- and third-degree profiles. They can also scrape contact information and add it to a CSV file that you can import into your CRM or email platform.

It’s tempting to try this approach, I know.

After all, LinkedIn has more than 740 million users, and over 90 million are decision-makers. For years, it has been the most effective channel available for B2B networking, marketing, and sales. And it’s only getting better. In Q4 2020, LinkedIn reported that sessions increased 30% and conversations increased 48%. >>> READ MORE

Inside vs. Outside Sales: Redefining the Sales Structure – Xant

In 2020, 52.8% of sales reps that operated as outside sales reps went from working in the Delta lounge to working in their home offices. Sales teams navigated unexpected changes to their processes and motions and are still learning how to adapt today.

As organizations solidify their plans for the new buying landscape, sales leaders are adapting to the new normal. Many of the changes that happened in the past year are likely here to stay, and that has huge implications for sales teams that have had to go back to the drawing board on their sales organization and sales motions. >>> READ MORE

How to Run a Successful Virtual Meeting For Remote Sales Teams Mailshake

Whereas virtual meetings were once seen as a last resort, today they have become the go-to option for many sales teams.

There’s no sign of things changing anytime soon. In fact, recent research shows us that sales of web conferencing software have increased by 500% since the beginning of the coronavirus pandemic.

Clearly, virtual meetings are very different to regular office-based meetings. They require a level of planning and finesse to make them effective and ensure that the lack of face-to-face contact doesn’t prevent you from achieving your goals.

With that in mind, here’s how to run a successful virtual meeting for your remote sales team. >>> READ MORE

11 Red Flags to Look Out for When Interviewing Sales Reps, According to Experts HubSpot

Exceptional sales reps — the ones who are prepared to both dedicate and deliver — don't grow on trees.

They're tough to find, and in many cases, it's hard to distinguish them from reps who might wind up exhausting your time and resources — only to fizzle out and leave before making an impact. When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?"

Well, there are certain less-than-ideal qualities you can look out for to identify potential hires who probably won't pan out. And to help you track them, we reached out to some experts and compiled a list of 11 of those red flags, along with some tips on how to bring them to light.

Let's take a look! >>>READ MORE

3 Ways to Prove the ROI of Company Culture Up Your Culture

In business, most decisions are made based on how they affect the bottom line. It makes sense to line things up into black and white columns. There are times we need evidence that investments will pay dividends and are worth our investment of time and money. Times are tight, and we need to manage our finances smartly.

You may think that company culture is one of those intangible items that can wait, but if you truly want your company to thrive for years to come, it needs your attention. Is it a smart investment? It is an absolute MUST for your success and is more measurable than you think. >>>READ MORE

...And Don't Miss An Episode of Improving Sales Performance

Don’t miss another episode of the Improving Sales Performance series where Managing Partner Matt Sunshine speaks with thought leaders, experts, and industry gurus, who share their insight, tips, and knowledge on various topics that help companies improve sales performance.

  • Click here to view the playlist from Season 1 where thought leaders, experts, and industry gurus share their insight, tips, and knowledge on various topics that help companies improve sales performance.

  • Click here to view the playlist from Season 2 which is focused on analysis of the annual Media Sales Report; unpacking the data from the surveys to help media sales teams use these insights to drive sales performance in the year ahead.

  • Click here to view the playlist from Season 3 which is focused on helping sales leaders make an IMPACT on their sales performance through insight on 4 key areas: people, process, planning, and performance.

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Topics: Wrap-up