Alina McComas, on January 23, 2013
One comment heard often is there is so much to know in digital and it changes all the time… how to keep up with everything? That got me thinking about some of the free resources available to aide in the quest to know more about digital and improve your digital sales strategy.
Alina McComas, on October 12, 2012
Showrooming. Most of us have done it—walked into a store, found an interesting product… then pulled out the smartphone to see if we can find the product cheaper online and make a purchase there instead of in the store. This trend is becoming more popular, and it is forcing retailers to boost their existing mobile presence and experience or be left behind.
Alina McComas, on April 5, 2012
If a tree falls in the forest and no one is there to hear it, does it make a sound? Most of us have heard that saying before and it is that same premise that is creating a lot of buzz with respect to online display advertising this month. A recent comScore study found that roughly a third of online ads that are served are not viewed, and that those ads with a higher CPM do not necessarily mean that they are viewed more often. That study has a lot of people talking about served ads vs. viewed ads and the value of ads above-the-fold or below-the-fold.
The comScore study addresses some of the Making Marketing Make Sense (3MS) principles, specifically surrounding how display ads are served. The 3MSinitiative, a project developed by the IAB (Interactive Advertising Bureau), the ANA (Association of National Advertisers), and the 4A’s (American Association of Advertising Agencies), lays a framework for better digital measurement solutions in an effort to improve cross-platform comparisons. The first measurement 3MS outlined is shifting from a served impression standard to a viewed impression standard.
Alina McComas, on March 8, 2012
When you look at emerging trends in the digital space right now, location-based marketing is rarely missing from the conversation. The discussion surrounding the effectiveness of local advertising, the power of social media and the growth of mobile add color to the conversation.
Alina McComas, on February 16, 2012
Have you ever found yourself trying to explain the difference between Facebook, Twitter and LinkedIn? How about trying to articulate the draw of a FourSquare, Instagram or newer site like Pinterest? Better yet, how about the reasons why you would want to be actively engaged with multiple social media sites?
