Over the past couple of months, I have read numerous blogs and articles regarding the increased focus from marketers on proving ROI in 2014. The stories have ranged from specific advertising platforms to overall marketing efforts. The demand to prove a positive return on investment is high and difficult. Part of the challenge is that while marketers are looking at individual metrics for each platform they are utilizing, the consumer is typically being influenced and engaging with multiple platforms in their path-to-purchase.
So how do you help to prove ROI in a world where consumers are more connected than ever?
Another new year is quickly approaching and 2014 will be here before you know it. Each new year produces a multitude of predictions around what trends to be aware of in the next year. This is not that blog – instead of giving you a list of potential trends to be on the look out for, here are three big trends that started already and will continue to stick around in 2014. 
As social media becomes a more significant component in a company’s marketing strategy, keeping up-to-date on the changes happening in some of the more popular sites also grows in importance. Whether you own a business, sell digital media, or manage digital salespeople, it is important to know what is happening in the world of social media.
A couple of months ago, I registered 
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