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The Center for Sales Strategy Blog

John Henley

John Henley

Recent Posts by John Henley:

Grow Future Leaders with Socraticship

Sales_Leadership

I have noticed that many leaders I work with tend to retreat, decide, and dictate when the stakes are high and the stress is intense. True confession: I actually do this as well, but it’s easier to see how screwed up it is when I see others doing it! Right. I’m talking about times like budgeting for the new year or creating a new compensation plan to drive intended behaviors.

Here’s the irony. One of the common needs I hear expressed by those in the top sales leadership role in a company (business owners, VP Sales, Director of Sales, etc.) is how to develop the other sales managers in their organization. The ironic part is the greatest growth opportunities are these high stakes moments that fall on the top sales leader. Instead of retreating, deciding, and dictating, consider Socraticship. I know Socraticship is not really a word, but maybe it should be. Socraticship is Leadership that leads with questions, instead of answers.

Topics: Sales leadership

Improve Sales Performance with Inside Outside Leadership

Leadership-2

As a leader, I am regularly called upon to make clear, focused decisions. I am also called upon to constantly survey new information to determine if anything might call recent decisions into question. I bet you find yourself in the same situation. Leaders have to learn how to live in this space.

Topics: Sales leadership

How to Make a Sales Lead a Better Lead

Sales_Observation

Great salespeople are always on the lookout for leads and are weighing each lead against a list of criteria to see which leads are the better leads. This happens in organizations where salespeople are responsible for generating all their own leads and in those where some leads are provided to the salespeople.

Leads are good, but even better if they are good leads. One trick you can use as a salesperson to make sure your leads are better leads is to look more for opportunities as opposed to just looking for leads. We like to say that it’s more powerful to search for opportunities than it is to search for prospects.

Topics: Lead Generation Sales

When Is the Last Time You Presented a Bright Idea That a Prospect Loved?

Big_Idea_Sales

One of the most exciting things in selling is when a prospect leans forward with excitement and says, "Tell me more." To put yourself in that position, you must first get a clear assignment (something the prospect wants help with) and then you must define the problem or opportunity well. 

Once you’ve done that, you can come up with possible solutions and turn one into a bright idea (with the prospect's help). The foundation of this is coming up with the right problem statement. As you are interacting with a prospect, float some potential problem statements and ask them to pick the one that could yield the most interesting ideas. 

Are Long Sales Cycles Messing with Your Pipeline? (Part 2)

Sales_Pipeline

In Part 1 of this two-part series, I discussed some of the reasons why the sales cycle is getting longer for many deals (sales cycle is the term that describes the time that elapses from the first contact between salesperson and prospect to a done deal). These longer cycle times are gumming up the sales pipeline for many companies, postponing revenue, adding expense, increasing uncertainty, and making life miserable for a lot of sales executives.

Some of this slowdown in the sales cycle is unpreventable. But that’s no reason to overlook the many things salespeople can do to counter the trend and speed things up. Here are some ways that smart salespeople keep opportunities moving:

Topics: Sales sales cycle

Are Long Sales Cycles Messing with Your Pipeline? (Part 1)

sales_cycle

Most people define sales cycle as the time that elapses from the first contact between salesperson and prospect to a done deal. The sales cycle varies radically for different types of products and services, for different prospects, for deals of different size and scope, and for quite a few other variables.

Topics: Sales sales cycle

Improve Your Proposals, Improve Your Performance

Why-Proposals-Fail

Salespeople too often rush to deliver their proposal to the prospect, often believing that the sooner they deliver it the sooner they’ll get the order. Maybe—but only if it’s the right proposal, fully vetted.

Instead of being in a hurry to hand off the proposal, be in a hurry to uncover all the possible objections. Ensure that the vetting process happens by finding all the decision-influencers, running the plan past them, and looking for problems. When you’re present for that vetting, you can fix the problems and switch thumbs-down opposition to thumbs-up support. If you’re not there, you won’t know the issues and you won’t be able to do anything about them.

Topics: Proposal Sales

Do You Have a Sixth Man, Ready To Be Your MVP?

Sales-MVP

I am a big NBA fan and I really enjoyed watching the Finals this year. It was amazing to watch Andre Iguodala of the Golden State Warriors emerge as the MVP. It’s not because I like to see LeBron get shut down (although I do enjoy that!). It’s because Iguodala became the first player in the history of the NBA to win the Finals MVP award without starting every game of the series.

He wasn’t a starter when the Finals began, which partially explains why the Cleveland Cavaliers went up 2 games to 1 before Golden State got their groove. In the course of the series, which the Warriors turned around and won 4-2, Iguodala went from being the first player off the bench (their sixth man, in basketball jargon) to becoming a starter and ultimately the MVP.

Topics: Sales

How to Start an Argument
You Don’t Care About Winning

great-leaders-argue-but-dont-winGreat leaders need to learn how to start an argument they don’t care about winning.

If your leadership team never argues or debates, that’s a good sign of harmony.

False harmony. It takes time and energy to argue well. It’s easier to avoid it. But the best leaders don’t—they ignite it.

When we think of harmony, we think of calm. But if arguments are rare in your organization, that calm you’re creating just might be the calm before the storm.

It’s healthy to challenge one another’s thinking. It forces you to own your opinion well enough to make a case for it (even if you’re wrong). The final decision will be a better one if you hear more viewpoints and a greater number of options.

Topics: leadership

How to Spot a Future Leader

spilled-candy-future-leaderI have been enjoying short stories from Twitter lately. The latest comes from Sean Hill, @veryshortstory.

I love this story:

Jack threw a piece of candy on the floor and watched his three children fight for it. The winner was groomed to protect Jack as he grew old.

Over the last few years, I have been helping one particular client completely transform their sales department. The change has been challenging to many in the organization. Some didn’t make it. Many of those who did make it struggled at first, and even after some time, they only embraced the change as much as necessary. But one person on the team embraced the change wholeheartedly. He was able to thrive—and even helped others on the team get on board.

Topics: leadership