The Center for Sales Strategy launched a new service called the Digital Revenue Generator that takes a different approach to helping companies build their digital revenue--a sequential approach combining training, coaching, and on-going support to help traditional media salespeople become more comfortable and effective selling digital. Matt Sunshine will run the Digital Division for The Center for Sales Strategy. As former Director of Digital for Susquehanna, and now Executive Vice President at The Center for Sales Strategy, he sees a large gulf between those who speak digital and those who speak analog.


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