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The Center for Sales Strategy Blog

Matt Sunshine

Matt Sunshine

Recent Posts by Matt Sunshine:

Think Outside The Box to Find Qualified Candidates

Think Outside The Box to Find Qualified Candidates

92% of potential candidates have abandoned online job applications without finishing them. Tedious, repetitive application processes send candidates a message about the employer that isn't great.

To attract better candidates, it's time to dump the old system. Instead, recruit employees and sales talent by thinking outside the box. 

Although recruiting qualified candidates is a different process in different fields, anyone can try one of these six surprising strategies to recruit great candidates.

Topics: sales talent

4 Key Benefits of Restructuring Your Team

4 Key Benefits of Restructuring Your Team

Sales structure organization can bring new skills to light and help put tired and outdated concepts to bed. Just because a strategy worked for your team five years ago doesn't mean it will still bring out the best in each team member so that your team will flourish now.

Consider revising sales goals and implementing a new sales structure with new possibilities in mind.

Topics: sales structure

10 Easy Ways to Fill Your Sales Pipeline Daily

10 Easy Ways to Fill Your Sales Pipeline Daily

One of the most crucial aspects of success as a business is the ability to keep your sales pipeline full. Without a full pipeline, you may see a drop in sales rather than the steady increases you're expecting.

Luckily, there are many ways to fill your pipeline when it seems to be emptying. Here are ten specific things you can do daily to keep your sales pipeline full.

Topics: sales pipeline

4 Winning Approaches for Writing a Cold Email

4 Winning Approaches for Writing a Cold EmailYou found someone's email address online. Someone you've been looking to get in touch with for a long time. Now, it's up to you to write an email that'll get opened.

A cold email can be effective depending on your target audience's communication preferences. Follow these four approaches and you'll increase your chances for success — and your open rate.

Topics: email Sales prospecting

Upcoming Virtual and In-Person Events Sales Professionals Should Be Attending

Conferences

There are two underrated ways to quickly improve sales skills, grow networks, and grow both personally and professionally.

The first way is to read more quality books – and you can find several on this list.

The second way is to invest in yourself and attend conferences and events. Events designed specifically for sales professionals will not only help you grow and develop, but you’ll gain insight into the future of the industry.

Listed in order by date, here are some upcoming virtual and in-person events for all sales professionals to attend in 2022.

Topics: events

Simple Things You Can Do to Make a Big Impact on Sales Performance

Simple Things You Can Do to Make a Big Impact on Sales Performance

Without sales, you don't have a business.

Your profits are directly linked to sales performance, so it's important to maximize sales wherever possible. There are a range of things you can do to improve sales, and if you're not doing this your business will never reach its full potential.

For a rundown of some simple things you can do to improve sales performance, keep reading.

Topics: sales performance

The Value and Benefits of Executive Leadership Development

The Value and Benefits of Executive Leadership Development

57% percent of people were reported to quit their jobs because of poor leadership in their organization. Leaders set the tone of an organization's culture. In order to retain a happy and productive workplace, it's integral to understand the value of leadership development. 

Leaders can be found via a talent search. In other instances, leaders are born through continuous leadership development. 

In this article, we'll dissect the four main benefits of leadership development and learn more about the importance of leadership development training.

Topics: leadership development

4 Reasons Social Selling Is So Effective

4 Reasons Social Selling Is So Effective

Social selling is on its way to equaling (and possibly overtaking) conventional selling in the near future.

One study stated that with more than 3 billion people using social media worldwide in 2021, the customer base is right where social salespeople want them.

Way back in 2020, before the world had gone haywire due to COVID and in the early days of the pandemic, Facebook sales by American Facebook users hit over 18%.

That was then. This is now.

Topics: social selling

Innovative Strategies to Close the Sales Performance Gap and Boost Revenue

Performance Gap

The Pareto principle has been applied to everything from farming and land ownership to productivity and employee performance since the Italian economist Vincent Pareto first coined it in 1896.

Topics: sales performance sales pipeline

Sales Managers Can Help Salespeople Close More Deals

Sales Managers Can Help Sales People Close More Deals

I know what you’re thinking…  NO, I do not think sales managers should close deals for their salespeople. Doing that (consistently) only causes more issues, but that's not what this is about.

The reality is, while pending business is great, what we need to see is salespeople closing business.

Topics: Sales close a deal