It might be those first few moments after you get back to your car following an important presentation. It could be while you’re riding to the airport after a critical needs analysis. Perhaps it is those minutes that immediately follow a conference call or an online meeting where a big renewal was discussed.
Yes, every client-facing meeting is critical, whether it happens online, on the phone, or face-to-face. The time you spend with any target or key account is likely to impact your top line revenue, and therefore, your income. But those minutes are mostly important to a specific sale or client relationship. Reflecting on how the meeting went—the first five minutes after you’ve met with a target or key account—are important to your career. Because you’re using this experience to get better, build on success, and note mistakes so you can avoid them in the future. Bottom line: You’re improving the very next meeting or client interaction you have.