The Center for Sales Strategy Blog

With the recent layoffs and furloughs, social distancing, and working from home, there’s more talent available on the market than ever before. “As a result of the pandemic, it’s become an employer’s job market,” states a recent Forbes article. “Candidates will have to get more assertive and creative in finding ways to help them stand out or get lost in the crowd.” 

While there has always been a need for a strong talent bank, now is the time to really start building one that will set you up for future success. Due to the current economic situation, you have a unique opportunity to find new talent that would have otherwise been unapproachable. 

How do you find top sales talent? Where do you look for sales talent? Who should you add to your talent bank? Keep reading for the answers!

I’m sitting in a hotel lobby enjoying my dinner. But I’m only steps away from the front desk. I can easily hear people checking in. What surprises me is the number of arriving hotel guests being greeted by their first name—before they hardly get in the door. There are warm hellos, how is Jane (the wife of a guest), how is your mom doing, and this goes on and on the entire time I am eating (and working!).

I can’t help but wonder—are most salespeople this engaged with their customers? Have they built the kind of relationships this front-desk staff developed? These hotel guests don’t arrive with luggage every evening. Some may check in once a week, others probably once a month or less often, but wow, this hotel has it mastered. It’s amazing to watch. I can say that I don’t recall this level of service at most establishments, much less a hotel.

“I had a really good meeting! But. . . I can’t get the prospect to call me back!” or “I had such a great meeting, but I never got an answer to the proposal.” I hear statements like these frequently when working with salespeople. They return from a meeting telling their manager how great it was, but then nothing happens. Wishful thinking sets in. Calls get made to the prospect on a weekly basis, managers ask about it in their weekly meetings, and salespeople start saying, “I don’t know what could have happened—the meeting went so well!”

What does “I had a really good meeting” really mean? For some, it means the meeting was long. For some, it means the prospect opened up and talked a great deal. For some, the client nodded and sounded interested. This list could go on and on.

I recently overheard a telephone conversation when traveling, and it concluded with the person saying, “Sales is all about teaching.” Well, having been in outside sales, sales management, or consulting sales organizations my entire adult career, I stopped and pondered this. My gut reaction, was "No it isn’t," but then I thought, "Well, it is." I concluded, it’s both. It depends on what filter you are looking through.

In working with companies large and small and in cities large and small, the number one thing I hear most often from managers is how hard it is to recruit. There is no doubt that it can be challenging, especially if there isn’t a clear strategy in place to tackle it. Most managers don’t make recruiting a priority until when? Yep, you guessed it: when there is an open position. That is exactly the wrong time to do it (or to start doing it).

Have you ever thought about changing banks? I’m guessing most of us have. Either because of a poor experience, or relocating, or because of better rates and lower fees at another bank. If you are like me, you quickly realized what an incredible and daunting task that would be. Auto drafts, direct deposits, checking accounts, savings accounts, home equity lines, home mortgages and the list goes on and on. So, what did you do? You stayed put. Well, I did anyway. I couldn’t bear the time and the energy it would take and the fear of forgetting to transfer something like my electricity bill (aka my internet bill).

Weaknesses. We all have them. But we all have strengths as well. Which do you focus on? 

Human nature leads us to naturally focus on our weaknesses, but it is a proven fact that we can be significantly more effective when we do the exact opposite! 

In sales coaching, you can get a 10x lift from a salesperson if you focus on their strengths. This is the most highly effective use of your coaching time when you consider that you will only be able to improve people in an area of weakness by about 10%.

Yes, easier said than done at times, so here are some suggestions on how to accomplish that.

Anyone who has ever brought a first baby home from the hospital knows how it changes your life. The days of being a childless couple suddenly seem distant, almost alien. You may have thought you were busy back then, but with a new baby in your life, you have discovered what busy really is!

The "7 or Higher" Rule

This very scenario popped on a TV show I was watching recently. The new parents were finding themselves pulled in a thousand directions and unable to give as much attention to their friends as in the past. To try and explain this to their friends, they would tell them about their “7 or higher” rule. If something wasn’t a 7 or higher (on a 10-point scale), they probably wouldn’t even consider carving out time for it. And if a friend were to approach one of them wanting to discuss something or seek some of their wise counsel, that friend was likely to be greeted with the “7 or higher” question: My time is really limited these days, but if you tell me this is important, that it’s a 7 or higher for you, I’ll make time for it.

Anybody who knows me knows I enjoy a glass of red wine. I am not a connoisseur by any means, but I do love a good glass of Cabernet. 

While traveling recently, I requested a glass at dinner and the server went above and beyond the call of duty. Instead of serving me the house Cabernet (honestly, I would probably have been fine with that), he immediately asked what I liked. Full bodied? Heavy? And then he proceeded to pour me three samples to choose from. The dollar-per-glass charge for samples became a moot point. I knew what I was getting and that I would enjoy my vino with dinner. What service!

This server also called most customers by name when they entered, poured their “usual,” and asked about their kids and pets. Oh, to have more servers like this….

What was the sales lesson I was reminded of as I watched this genius server in action?

I recently read an article on how to get one of those choice seats in the first-class cabin. One suggestion was to be nice and smile at the gate agent. Gee, I don’t think so! Yes, I should be courteous and warm, but no, there is darn little chance that being sweet will get me upgraded. I know the computer makes those decisions based on the passenger’s status in the airline’s loyalty program, how much they paid for their ticket, when they bought it, and numerous other factors. Rarely does the gate agent have any discretion as to which of us weary travelers gets that last first-class seat.

But the article did have value—because it made me think about how salespeople get “upgraded” in the minds of our prospects. In that realm, there’s no computer and no algorithm. And while smiling probably won’t make much of a difference, how we behave totally determines how we’re perceived and whether the prospect gives us first-class treatment (an appointment) or not.