What have you been reading lately? There's so much content published every week that a person can never read it all themselves. That's why we're here, bringing you the weekly wrap up.
Here are the five articles that piqued our interest:
1. The best leaders are like gardeners, according to General McChrystal {Inc}
Are you a gardener? If so, you may do some of your best thinking while you're engrossed in the garden. Watch this short video to see the parallel.
2. How finance executives measure the ROI of inbound marketing {Contently}
They call it content marketing (probably because their company is Contently) but the same thing applies. Set goals, then measure against them. What they don't say? That you should give credit to inbound marketing even when it feels like the lead came from another source.
3. 7 powerful ways to reignite your energy {Leadership Freak}
I love this. The secret to managing energy is doing things that give energy.
4. One CEO thinks he can buy his employees' happiness {Forbes}
And the price is $70,000. That is, everyone's salary is at least $70,000. He thinks it'll work.
5. B2C and B2B Marketers Name Their Favorite Social Media Platforms {Marketing Charts}
The B2C favorite (Facebook) didn't surprise me, but the B2B favorite did.
This Week on The Center for Sales Strategy's Blog:
