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The Center for Sales Strategy Blog

How To Get The Most Out Of Your Sales Team: Sales Gamification (VIDEO)

This is the fifth and last post in the series, "How to Get the Most Out of Your Sales Team." Check out other posts in this series - linked at the bottom of this blog post.

I'm back again for the fifth week to talk about ways you can get the most out of your sales team, and this week I'm talking about sales gamification.

Sales gamification is one of the hottest trends going in the world. Everyone wants to "gamify." It's what "the kids are doing." And as silly of a buzzword that it is, it's actually a pretty good idea to motivate your sales team and get the most out of them

What is sales gamification? It makes your daily activities into some kind of game. You want to motivate and get the most out of your team? You need to do this.

How to Use Sales Gamification with Your Sales Team

1. Set Teams

First, set teams. You can either do it as groups or individuals. This is up to you as the sales manager it really doesn't matter.

2. Determine What Activities Will Allow For Points

Some ideas that allow for points:

  • # of New Prospects Approached
  • # of Phone Calls
  • # of Emails
  • Needs Analysis
  • Presentations Made
  • Selling Something

These are the activities for the game.

3. Assign Point Values for Each Activity

Next, you have to assign point values for each of the activities you've set for the game.

4. It's Game Time!

Once you've set the parameters and the activities for the game, it begins and ends. Track the activity throughout the game time  maybe everyday, post on a scoreboard how many points Rep A or Rep B got that day.

When you start tracking, the competition is off! The juices are flowing, people really want to win, and they start to play the game. As they play the game, there's actually more activities that help with sales!

Of course, you've got to have a prize for these games. No one wants to play a game and not win something, so come up with a cool plan.

Sales gamification  it's hot. It's "buzz-wordy." It's trendy. But it works, and I highly recommend you do it for your sales team today!

This is the last post in this series on how to get the most out of your sales team - check out the other posts below!

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How To Get The Most Out Of Your Sales Team Series