Craig Jones, on October 19, 2023
When was the last time you purchased anything without researching online?
We bet it's been a while!
According to studies, 81% of shoppers conduct online research before buying. They search content on products and services that best suit their needs, read reviews, browse pictures, look at the best deals, and more.
People go online to research at every stage of the consumer journey. Countless digital micro-moments rule the buying process.
Craig Jones, on November 4, 2020
Do you remember projecting 2009 revenue as we stared into the abyss of the Great Recession?
We all knew it was coming as it started with plenty of notice in the Fall of 2008. Many businesses projected negative sales growth, while others simply would not accept it. The organizations that intentionally gave their teams over the top numbers to hit lost a lot of ground on annual long-term business and blew Q1 because they demanded so much more than what the market would bear for them.
Setting clear and manageable goals is crucial for 2021.
Craig Jones, on April 23, 2020
When you try to engage in a serious conversation via email, you will generally find the recipient calling you on the phone to have the conversation. If you meet other people for a living—aka work in sales—verbal communication is usually the best form of communication.
To people like us, we only prefer written text when confirming dates or answering 'yes' or 'no' questions. Most salespeople are more effective when they have a face-to-face opportunity than when they depend on their writing abilities. With those face-to-face meetings now temporarily on-hold, we need email to help us reach people we don’t know. You need to stand out from all the other emails, and here's how.
Craig Jones, on September 23, 2019
From sales and marketing to service interactions, gender defines the way a message is perceived. Women crave connection more than men, and perception is ultimately her reality. When it comes to perception and seeing, feeling, hearing, and sensing things, there is no such thing as objectivity.
The golden rule to treat others the way you want to be treated is long gone. It’s now the platinum rule, treat others the way they want or need to be treated.
If you want to increase your retention rates, referrals, and ultimately improve your top line, change the way you deliver the consumer brand experience.
Craig Jones, on April 30, 2018
If you want elite sales performance from your new hire, have an elite onboarding process.
You breathed that sigh of relief after you received a signature from a new hire. Satisfying, right? Now, you must put as much effort into their onboarding as you did into the interview process because hiring elite performers is only part of the overall equation. You expect elite performance from them, but it is not guaranteed.
