You've done a great job in your first appointment with the client. You've exposed lots of areas where they'd like to see improvement. You've also eliminated areas of focus that aren't important. You've asked the client’s help in narrowing down which challenge or challenges they'd like your help with. And that challenge may sound something like this:

In the wake of the untimely passing of Steve Jobs, plenty of people have written about their own experiences dealing with the legendary bigger-than-life persona that was Jobs. Could one of those articles actually offer sales advice? You bet. I found
Last week, I had the chance to speak at a leadership conference for roughly 150 executives from the home furnishings industry, including manufacturers, designers, import/export specialists, and retailers. We talked about the state of the economy, the mood of consumers, and the challenges that lie ahead.
