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The Center for Sales Strategy Blog

Jargon Shmargon

sales jargonYour valid business reason was rock solid, you’ve done your research, and you’ve secured an appointment for a needs analysis. But a few jargon-laden sentences into the meeting, you see it:

Topics: Needs Analysis Sales

A Leading Cause of Death for Sales: Donuts

customer renewalsIt started innocently enough. You had a planning meeting with the client that you knew would take a better part of the morning, so you stopped at the donut shop on the way to the appointment. A couple of weeks later, you wanted to make-up for failing to return a phone call, so you grabbed a bag of bagels. And before you knew it, you were hooked on the stuff.

Topics: customer satisfaction Needs Analysis sales strategy sales performance Sales

Four Easy Ways to Lose That Sale for Good

lose a saleCrickets. That’s what I heard when I direct dialed a bunch of sales reps to inquire about pricing, timing, delivery and credit. Here I was, flush with cash (to pay in advance of services, as the new corporation had no credit), and a very large percentage of sales reps from all industries were lax or never even bothered to call back. They literally left cash on the ground. I couldn’t believe it. I was a "call-in" with ready money.

Topics: customer satisfaction setting expectations Needs Analysis sales performance Sales

Behind Every Successful Appointment There Is: A Point

setting appointmentsEvery sales representative that calls on your prospect today (and there is likely to be lots of them) will say they want an appointment. While meeting with people like you (and your competitors) might be a big part of your prospect's job, it is probably not the only thing they do. As a result, many would-be salespeople will be turned away.

Topics: Needs Analysis Sales

Standing Out in a Negation Nation

sales strategyOne of the industry newsletters I subscribe to comes from FICO (Fair Isaac Corporation), whose work is centered on lending and banking analytics. A recent issue warned against operational negation. That is, behavioral contradictions which can send the customer conflicting signals.

Topics: customer satisfaction setting expectations Needs Analysis Sales

5 Things Top Performing Sales People Do After A “Mission Failed” Experience

getting the first sales appointmentNobody really likes to fail! But the reality is, every salesperson has experienced some kind of failure at some point in their career… it’s inevitable! The great ones consider these experiences equivalent to an Ivy League education. Instead of allowing the negativity to devour them, they learn, overcome and move forward—quickly! 

Topics: Needs Analysis Sales

Less Rocket Science. More Rocket Fuel.

sales strategyWe live in an age that seems to encourage complexity. You can slice and dice research six ways from Sunday to build a compelling argument as to why your product or service is better than the other guys’.  Spreadsheets, pie charts and white papers are only a few keystrokes away… and illustrate why the competition is inferior to the company you represent. 

Topics: Proposal Needs Analysis sales strategy Sales target persona

Two out of three ain’t bad [Sales Strategy]

business conversationOn a recent business flight, I happened to engage a fellow passenger in conversation. His business was selling steel to manufacturers who make things (almost anything) with steel components.

Topics: Needs Analysis sales strategy Sales

The Best Story I’ve Ever Heard for Overcoming Premature Price Questions!

moneyLet me create the scene: you’re meeting with your new prospect for the first time, and your goal is to build rapport and begin a needs analysis that will build your credibility as an expert in your field, and as someone who really cares about their business. You want your prospect to believe you’re someone who can truly help them solve their complex business problems. To accomplish this, you intend to metaphorically put yourself behind your client’s desk to uncover key challenges and prime opportunities their business is facing so that you may become their partner and work with them to create customized solutions. You’re completely prepared for the meeting and you know exactly how you’re going to lead the meeting. You sit down, exchange pleasantries and your prospect says… “Let’s just cut to the chase. Tell me… how much is this going to cost?” 

Topics: discussing price Needs Analysis Sales

Improving Sales Starts with Selecting Quality Prospects

sales meetingWho is worth your new business development time? Not every new business prospect is. Here are 6 things to consider when selecting a new business prospect:

Topics: Needs Analysis Sales