- MOTIVATION -
"IF FOOTBALL TAUGHT ME ANYTHING ABOUT BUSINESS,
IT IS THAT YOU WIN THE GAME ONE PLAY AT A TIME."
-FRANK TARKENTON
- AROUND THE WEB -
<< If you only read one thing >>
5 Ways Automation Can Improve Your Sales Strategy and Increase Revenue — LeadG2
While the usefulness of automation technology has become relatively well-established for those on the marketing side, many neglect the potential it also holds for sales. Automation and other sales enablement tools can help your sales team find new business, communicate quicker and smarter with prospects, and increase their conversion rates throughout the sales process. This use of automation and technology is a critical part of any sales enablement initiative. Plus, when your marketing automation platform works alongside your CRM and sales enablement tools, or they can all be integrated, the potential increases drastically. >>> READ MORE
How the HubSpot Sales Team Used Video to Engage More Prospects — Hubspot
The average sales development representative performs almost 100 activities per day in an effort to engage prospective customers — including outreach via social media, phone calls, voicemails, and emails. However, only 24% of sales emails are ever opened. It also takes an average of 18 sales calls to connect with a potential buyer. These aren't very promising numbers. Working in sales is challenging. But this sort of challenge only served to fuel our team at HubSpot. They decided to tweak their prospect outreach strategy and try something a little different: Video. >>> READ MORE
How Does Your Corporate Culture Measure Up? Three Metrics To Watch — Forbes
Why does culture matter so much? Because, as we said in our very first column here at Forbes.com, culture is to a group as personality or character is to a person. Without it, you’d be dull and insubstantial. With a strong and positive culture, you can attract and retain the right team members and customers. >>> READ MORE
- DON'T MISS -
This Week on The Center For Sales Strategy's Blog:
- How To Get The Most Out Of Your Sales Team: Get Creative (VIDEO)
- 7 Power Skills That Help You Lead Through Change
- Spring Cleaning: A 10-Step Guide to Cleaning Up Your Account List
- 6 Tips to Help You Secure a B2B Sales Appointment
