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The Center for Sales Strategy Blog

Object This! Ways to Overcome 5 Common Sales Objections

overcoming sales objectionsEven when you are intentional about removing surprises and skilled at talking about price, you may still encounter objections during the sales process. Listening for objections along the way and handling each one as it comes up helps you avoid trying to address all the objections while you are presenting your proposal.

Topics: Proposal Needs Analysis salespeople sales process sales training prospecting

"We're Ignoring You." (Don't Give Up!)

don't give up strategy for salespeopleWe're ignoring you. 

You know it's true. You've always thought it to be the case, but now you have confirmation. Prospects are ignoring you! And how I do know this? 

I'm a reformed client. 

Topics: Needs Analysis sales strategy salespeople sales pipeline sales leads prospecting

5 Greatest Needs Analysis Questions You Can Ask Any Prospect. Not.

needs analysis questionsPerhaps you got excited when you read the first part of the headline. I got excited too, wishing there was a list of “magical” questions that could be asked of any prospect with a great result. The problem is, such a list does not exist. Sorry to burst your bubble.  

Topics: Needs Analysis Sales sales process prospecting

5 Free Resources to Prepare For a Needs Analysis Meeting

free resources for a prospect meetingIt is not an easy task to set a needs analysis meeting with a new business prospect. Think about all the things you must do to earn the meeting...

Here’s a typical scenario:

  • Identify prospects.
  • Qualify and select the best prospects.
  • Develop a valid business reason.
  • Professionally and persistently pursue the prospect.
  • Connect and set the meeting.

Some prospects take even more time and energy than the scenario listed above. The last thing you want to do is show up to the meeting unprepared! 

Topics: Needs Analysis sales strategy salespeople prospecting

Setting the Table for a Great Needs Analysis

needs analysis for desired business resultsBefore you can have a serious conversation about desired business results, you need your prospects to open up and tell you about their problems and challenges. When you meet someone for the first time, it can be challenging to get them to let their guard down when they don’t know you.

Topics: Needs Analysis

The Best Needs Analysis That I’ve Ever Seen (and WHY)

needs analysis reveals desired business resultsI just sat there and watched. I was too stunned to really do anything else. It was the best needs analysis that I've ever seen...

Topics: Needs Analysis sales performance salespeople

Did Your Needs Analysis Uncover A Need? One Need?

prospect needs analysis discovers desired business resultsCongratulations. You've conducted a needs analysis and discovered a need for a prospect (their desired business result) for a prospect. But, is that good enough? How many needs did you uncover? Surely a serious conversation with a prospect about current challenges, unrealized opportunities, hassles, and trends, would uncover multiple desired business results.

Topics: Needs Analysis sales strategy Sales

#1 Reason Why Your First Sales Appointment Went Downhill Fast and 3 Ways to Avoid

using a valid business reason when getting the first appointmentHave you ever met with a prospect for the first time and felt like the entire conversation was like pulling teeth? Maybe they took a bunch of "Oh I need to get that," phone calls or answered some urgent emails while you were waiting to ask your next question. Maybe you had to have your meeting on the phone, and you could sense the person you were meeting with was distracted and not focused during the little time you had.

Topics: Setting Appointments Needs Analysis successful sales meetings Sales salespeople

Explorers Needed

salespeople explore needs of prospectsMarco Polo, Christopher Columbus, and Magellan.

These are legendary explorers who set out to discover the great unknown of our world! These men were brave, bold, and courageous. They feared nothing. They were willing to risk it all for the sake of discovering a new world!

Topics: customer focus Needs Analysis sales performance salespeople

Five Tips for a Successful Digital Needs Analysis

digital needs analysisYou finally got an appointment with a strong prospect. Now, it is time to prepare for a successful digital needs analysis to make sure that all the effort you spent getting the appointment isn’t wasted. You want to make sure that you have a strong and thorough needs analysis—because understanding your prospect's business, their specific needs, challenges and expectations is imperative to developing a solution that will achieve results.

Topics: Needs Analysis Digital integrated media solution