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The Center for Sales Strategy Blog

Susan McCullin

Susan McCullin

Recent Posts by Susan McCullin:

The 20% Dilemma: Managing Underperformance in Sales

Managing Underperformance in Sales

New data from the Media Sales Report shows that 46% of managers believe less than 20% of their sales teams are underperforming. 

It’s a terrible position to be in. It sucks your energy, time, and takes your focus from where you can be making a positive impact. It’s hard on leaders and underperformers. Underperformers usually fall into two categories:

1. The one that you hired, and they just can’t get it together. They consistently underdeliver on expectations. You hired them because you were confident they could do the job, they were maybe even going to be your next superstar, or so you hoped, but they haven’t met a budget and are underperforming.

2. The one that has performed well and is now consistently underperforming against their goals. What happened to them? They were great, but now….

Topics: sales management sales leadership

How to Win Over New Employees in Their First 30 Days

How to Win Over New Employees in Their First 30 days.

Your next hire is important! Right?

It’s probably one of the top reasons managers tell me their job is hard. Finding talented people is difficult, and once you find them, hiring them and getting them onboarded is time-consuming and stressful.

You have a lot to do, but investing time and energy in a few important onboarding disciplines can give you and your new hire a better chance for success.

Topics: onboarding new employee onboarding

Managing a Salesperson Who Consistently Misses Their Goals

Managing a Salesperson Who Consistently Misses Their Goals

Managing a sales team can be challenging, especially when salespeople consistently miss their budget or sales targets.

While it's natural for sales professionals to have their ups and downs, it's essential to address performance issues promptly and effectively to ensure the overall success of your team and organization.

In this blog, we'll explore strategies and tips for managing salespeople who miss their budget, helping you turn underperformance into improved results.

Topics: sales performance sales leadership

Five Tips for a Successful Digital Needs Analysis

Five Tips for a Successful Digital Needs Analysis (1)

So, you've successfully secured an appointment with a promising prospect! Now, it's time to prepare for a comprehensive digital needs analysis to ensure that all the effort you invested in getting that meeting bears fruit.

The key to success lies in conducting a thorough needs analysis because understanding your prospect's business, their specific needs, challenges, and expectations is paramount when crafting a solution that truly aligns with their goals.

Topics: Needs Analysis Digital

The 4 Key Performance Indicators Sales Managers Need to Track

 

The 4 Key Performance Indicators Sales Managers Need to Track

There are four key performance indicators I recommend everyone keep a weekly focus on.  If you are a manager who does weekly individual focus meetings with your AE's or if you are a manager managing managers, these four things will help you keep the focus of the individual and the team on things that are crucial in moving the needle. 

These four essential metrics will tell you if you are on track for success. 

Topics: Sales metrics

Strategic Planning – Set it and Forget It?

Strategic Planning Set It and Forget It

Strategic planning is a crucial aspect of any organization's success. However, creating your strategic plan is just the beginning!

To ensure success, it's essential to review progress regularly. Organizations that establish a plan to review progress reap the benefits. Set it and forget it seldom, or should I say, never have I seen it work.

Topics: sales strategy annual plannning

Quarterly Reviews: A Catalyst for Continuous Improvement

Quarterly Reviews

Why am I obsessed with quarterly reviews?

It's quite straightforward. Clients who implement them almost always gain a clearer understanding of what each Account Executive (AE) needs to succeed. And AE’s who actively participate in them, coming prepared with a review of the last quarter’s performance and a plan for the upcoming quarter, are more engaged and prepared for success than those who don’t.

Topics: sales performance revenue performance

For Top Sales Performance, Treat Your Salespeople Like Clients

For Top Sales Performance, Treat Your Salespeople Like Clients

Top sales people work with their clients to drive organizational success. Sales Leaders should do the same with their top sellers. Treat them like you would a top/Key account, and they will want to thrive in your organization for many years to come.

Sales leaders play a pivotal role in driving success. Not only are they responsible for meeting revenue targets, but they are also charged with the task of managing, developing, and retaining top sales talent.

Topics: sales performance sales team sales talent

Unlocking Success: The Power of a Growth Mindset vs. Fixed Mindset

The Power of a Growth Mindset vs. Fixed Mindset

Success in any field is not only a matter of skills or talents but also of mindset. How we think about ourselves, our abilities, and our potential can profoundly impact our success in life.

Psychologist Carol Dweck identified two types of attitudes: the fixed mindset and the growth mindset.

Those with a fixed mindset believe that their abilities are fixed and cannot be changed, while those with a growth mindset believe that their abilities can be developed through hard work and dedication.

This blog will explore the power of a growth mindset versus a fixed mindset and how it can impact your success in life, work, and beyond.

Topics: leadership development growth mindset

Recruitment Networking Not Finding Great Talent? How to Do It Right

Recruitment Networking Not Finding Great Talent How to Do It Right

Great job to all of you who have shifted your sales recruitment emphasis from advertising and job boards to personal networking. Networking invariably produces more quality, but only if it’s done right.

The age-old approach—I’m looking for a salesperson. Do you know of anyone who’s looking? Doesn’t work.

Topics: recruitment