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Lead Generation Toolbox

The Center for Sales Strategy Blog

How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future — Content Marketing Institute

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? The CMI editorial team recently put this question to the pros who will present at the Intelligent Content Conference March 28–30 in Las Vegas. Here's what they said.

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Topics: inbound marketing, Sales, Wrap-up

How to Know Exactly What Content to Deliver to Convert More Prospects + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Know Exactly What Content to Deliver to Convert More Prospects Copyblogger

How do you know what content to send to prospects when? Whether it's top-of-the-funnel marketing content, sales collateral, or something in between, it's critical to get content delivery right. This article provides a content mapping framework from the perspective of the hero's journey.

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Topics: inbound marketing, Sales, Wrap-up

How to Take Advantage of LinkedIn's Updated Search System + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Take Advantage of LinkedIn's Updated Search System Social Media Today

LinkedIn recently announced that its updated desktop design will hit profiles worldwide within the next few weeks. And while the new look and updated functionality is interesting, the biggest takeaway is an improved ability for you to leverage any original content you publish on the platform as a gateway to new business. Learn more.

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Topics: inbound marketing, Sales, Wrap-up

LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn — Fast Company

This cleaner, faster desktop version of LinkedIn makes it easier to read news, connect with people, and spruce up your profile. Check out the details.

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Topics: inbound marketing, Sales, Wrap-up

Nailing the First Five Minutes of a Business Conversation + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1Nailing the First Five Minutes of a Business Conversation— Salesforce

If your sales organization is not prepared to sell into the C-Suite, you need to get there. Middle managers are no longer the only people you need to sell to—top-level executives are being brought into sales conversations more and more in today's B2B sales. This article offers insight straight from a corporate COO, who says that he gives a vendor less than five minutes to establish relevance and credibility. In those five minutes, he looks for three things.

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Topics: inbound marketing, Sales, Wrap-up

6 Creative Sales Prospecting Ideas You've Never Tried Before + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

16 Creative Sales Prospecting Ideas You've Never Tried Before — HubSpot

Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learning new skills. But sticking to the same process isn’t always a good thing. If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities. Use these six ideas as inspiration.

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Topics: inbound marketing, Sales, Wrap-up

The Secrets To Keeping Your New Year's Resolutions + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1The Secrets To Keeping Your New Year's Resolutions— FastCompany

If you’re like the majority of Americans, you’re probably thinking about making a New Year’s resolution. From losing weight to getting organized, spending less/saving more, and enjoying life to the fullest (last year's top four resolutions), we often make grand plans every January. Unfortunately, just 8% of us will be successful, according to Statistic Brain. But your odds don’t have to be so disheartening. Here are some proven tips that can put you in the 8% that make it happen. 

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Topics: inbound marketing, Sales, Wrap-up

Four Easy Ways To Make A Memorable First Impression + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1Four Easy Ways To Make A Memorable First Impression— FastCompany

That firm handshake is great, but it's what you say next—and how you say it—that matters more. Here are four ways to make a great impression.

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Topics: inbound marketing, Sales, Wrap-up

How to Use Psychological Biases to Sell Better, Faster + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Use Psychological Biases to Sell Better and Faster— HubSpot

Psychological biases are part of us, so those whose job it is to persuade can benefit from learning how to spot and play to them. This article digs into a few biases that relate to decision making and helps sales reps use these brain quirks to sell better.

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Topics: inbound marketing, Sales, Wrap-up

Attention Marketers and Sales People: Take No for an Answer + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1Attention Marketers and Sales People: Take No for an Answer + More — Medium

Every time a salesperson contacts a potential lead, the salesperson is at an automatic disadvantage. The prospect always starts out on the defense. It’s not because they hate being sold to. They’re defensive because, in their experience, it’s going to take an enormous effort to make the salesperson accept a simple “No.” Here are five reasons why the best response is to actually take "no" for an answer.

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Topics: inbound marketing, Sales, Wrap-up