Kim Alexandre, on July 19, 2012
It's official. Google is giving users the opportunity to mute an ad and not see another one from that particular campaign within their display network. This is good news for both advertisers and those who sell digital advertising. Here's why the glass is half full:
Kim Alexandre, on May 25, 2012
Notice how I didn't title this post, "Learning Digital is a Piece of Cake?" Understanding digital and all the facets of this complex media can be intimidating. There are new terms and new definitions to live by, there's new technology to create and deliver messages and best of all, there seems to be something new to learn everyday! You can even find the word, "Facebook," in the children's Scholastic Dictionary! Digital is everywhere.
You can find cakes in a number of places, too. When baking a cake, you have many ingredients… eggs, flour, oil, sugar and more. How much you use of each ingredient is crucial to the success of your cake. Also, what dish you bake it in, and the time and temperature you bake it at, can also make or break your cake. Take it from me, I've messed up my fair share of cakes!
Just like baking a cake, learning digital can take time, but if you commit to learning the 'what,' of digital and 'why' marketers need to know about it, you will be seen as an invaluable resource to those still learning about digital themselves. The difference is, unlike baking where there is only one way to reach success, there are lots of ways you can help use digital to achieve marketing goals.
The Center for Sales Strategy has developed an online course, a series of videos based on our popular Digital What & Why primer used in the Digital Sales Accelerator workshop. Take this quick online course to build on what you already know—or take the time to learn new things! Either way, the Digital What & Why is a tool you can use.
Kim Willoughby is a Senior Consultant at The Center for Sales Strategy.
Kim Alexandre, on January 24, 2012
There’s been a lot of talk over the last few weeks on the growth of revenue derived from apps; whether it is the adoption of subscription based apps or the in-app purchases consumers have become comfortable making. So comfortable that some say in-app purchases (a.k.a. clicking ‘buy’ in a gaming app) could reach over $4 billion in 2012- double that of 2011!
Kim Alexandre, on January 10, 2012
If you're still looking for a New Year's Resolution, go ahead and add engaging with Twitter to that list of possibilities. By the time you're done reading this, you'll see why it's worth your time as a seller.
Kim Alexandre, on November 28, 2011
No question, some amazing online and cross platform campaigns have been produced this year. One of my personal favorites is Intel's Museum of Me. When I see these robust, multimedia campaigns come to life on my iPad, iPhone, or PC screen I am quick to post, Tweet and email links to friends and coworkers who will think it equally as cool. Because after all, when done right, it's another form of entertainment! With all that sizzle online creative can deliver, how much goes into building, designing and implementing such cool ideas?
Kim Alexandre, on August 8, 2011
When analyzing history, we can sometimes predict what the future will bring. I'm not talking about a Sci Fi adventure series or even the new fall line up of reality shows on History Channel. I'm talking about realizing and accepting that mobile, if not part of your digital sales vernacular today, should be tomorrow.
I make a habit of researching and evaluating all of the opportunities out there with respect to Internet and Digital marketing. If you do this too, then you can empathize when I say you can easily be overwhelmed with all the commentary, research and application you read from multiple experts in multiple fields.
