It is not an easy task to set a needs analysis meeting with a new business prospect. Think about all the things you must do to earn the meeting...
Here’s a typical scenario:
- Identify prospects.
- Qualify and select the best prospects.
- Develop a valid business reason.
- Professionally and persistently pursue the prospect.
- Connect and set the meeting.
Some prospects take even more time and energy than the scenario listed above. The last thing you want to do is show up to the meeting unprepared!


The 2018 NFL Draft will take place this week. I root for the
Have you ever tried to fill a leaky bucket? Pouring water into the bucket while water leaks out from the bottom is a fruitless process and a waste of time. The net result is a partially-filled bucket!
I work with a lot of B2B sales organizations.
Symptoms and Suggestions to move beyond the stall!
Sales managers in the media space are faced with the challenge of hiring sellers who sell integrated solutions. No longer is hiring a one trick pony—a master negotiator who secures large shares of available opportunities—the recruitment and selection gold standard. Hiring great negotiators who can also develop business by selling integrated solutions is now standard operating procedure.
A client of mine recently told me about the departure of seven salespeople from his organization. All seven of the sellers had been hired in the last year — all seven departed before their one-year anniversary. One other thing related to the departed seven; they were all 


