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The Center for Sales Strategy Blog

Kurt Sima

Kurt Sima

Recent Posts by Kurt Sima:

Improving Sales Performance… It Starts with Recruiting!

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Many sales organizations miss revenue goals because they are understaffed and have open sales positions. This silent killer of productivity is a problem for many reasons: 

Topics: hiring salespeople sales performance

How to Use a LinkedIn Group to Attract New Business Prospects

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Attracting new business prospects is accomplished more easily by genuinely connecting with them and sharing your thoughts, rather than blindly spewing a product pitch. Think about it—if you were considering buying a product or service which of the following selling styles would you prefer?

  • Have a salesperson cold call you and drone on and on, spewing facts and figures about their product—and ultimately try to power close you (even if you are not ready to buy).

                                                                  OR

  • Get to know the product/service and a salesperson at your own pace—ultimately controlling when to get into a serious dialogue with a salesperson.

Providing insight into how you think—and what you stand for—is called thought leadership. It’s a great way to allow a prospect to ease into a relationship with you. Starting a LinkedIn group is an easy way to get into the thought leadership game and start a dialogue with new business prospects. Here’s how to do it:

Topics: thought leadership Inbound Marketing

6 Things to Consider When Selecting a Nonprofit Event Sponsor Prospect

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Nonprofit Development Officers are busy people who are often pulled in many different directions. How they spend their time is very important and is linked to the decisions they make.

Making a not-so-good decision leads to wasting time. Making great decisions leads to revenue development and a great ROI on task-to-time spent on a project.

Topics: Sales

5 Questions to Ask During a Revenue Development Position Interview

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Most sales managers focus on three things when hiring a salesperson:

  • Experience (resume)
  • Gut feel (do they click with the candidate?)
  • Personality (are they outgoing?) 

Unfortunately, most overlook the missing ingredient—talent! Simply put, too many salespeople are hired without an evaluation of talent. This is one of the reasons that organizations experience high turnover levels and have trouble keeping people on the sales team.

Topics: Sales

Sales Performance: Winning Teams Have Winning Coaches

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I work with a lot of sales teams and business development teams. Some perform well. Some perform not-so-well.

Topics: Sales

Five Things the Best Managers Do When Hiring

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People decisions are the most important decisions that a manager makes, and the importance of hiring talented people is critical to the success of any organization. As a manager, it's easy to ensure you are hiring talented people by following these five steps:

Topics: hiring salespeople Sales

Breaking the Ice with a New Business Prospect

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The best B2B salespeople know the shortest path to a new business prospect's wallet is through a thorough understanding of needs, problems, challenges and opportunities. Wouldn't it be nice if a new business prospect would simply email this information to the salesperson — this would eliminate the need to set an appointment and conduct a needs analysis. That would be a great sales strategy!

Topics: sales strategy Sales

Think Spring! A Sales Strategy to Nurture Leads

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Lead nurturing is a bit like gardening. Most often leads or new business prospects are not ready to buy immediately. If you take the time to nurture the leads you generate now, they will bloom like daffodils in the spring.

Topics: Lead Generation Sales

5 Things More Important to a Sales Organization Than Policies & Rules

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 If your sales organization is struggling, your most significant constraint might be the policies you create and enforce. Too many sales leaders spend the majority of their time creating policies/rules and playing the role of referee resolving policy disputes.

 

Here are 5 things more important to a sales organization than policies and rules:

 

Topics: Sales

5 Signs It's Time to Tweak Your Revenue Development Process

revenue-modelSales managers are faced with quantum leap growth demands—too bad their sales organizations and sales processes are structured to deliver incremental growth. Managers are like Scotty on Star Trek, often saying, “We can’t take much more of this, Captain!” If you feel like Scotty, and you’re giving it all you have, and you can’t take much more because you’re always coming up short... you might be ready to tweak your sales process. 

Here’s a list of five signs you might be ready to boldly go where most sales managers are afraid to go... into the world of sales process engineering:

1. Talent

You’ve moved out the dead wood and upgraded the talent on your team. Now it’s time to tap into your talent and allow your sellers to do what they do best: sell

Topics: Sales