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The Center for Sales Strategy Blog

Shaye Smith

Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

Recent Posts by Shaye Smith:

Weekly Roundup: Creative Email Subject Lines That Restart Stalled Sales Conversations + More

email subject lines restart stalled sales conversationsWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: Lead Generation Inbound Marketing Sales Wrap-up

Do You Have A Personal Board of Directors?

personal board of directorsWhether you like it or not, we are faced with a multitude of decisions every day. Some are small, but some are monumental. And while we all like to think we make the best decisions, it's imperative that we seek wise and experience council. A personal board of directors is a group of people you regularly consult for advice or feedback on these major business and life decisions.

Weekly Roundup: 4 Things That Are Keeping You From Hiring the Best Talent + More

sales meetingWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: Lead Generation Inbound Marketing Sales Wrap-up

Weekly Roundup: GDPR Compliance + More

friday-team-fist-bumpWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: Lead Generation Inbound Marketing Sales Wrap-up

Weekly Roundup: Your Salespeople Secretly Want to Contribute to the Blog + More

salespeople contribute to blogWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: Lead Generation Inbound Marketing Sales Wrap-up

The Impact of Bad Email Etiquette on Sales + 7 Tips to Avoid Clumsy Mistakes

email etiquette for salespeopleRecently, I've had a few run-ins with bad email etiquette. Not just in a quick email thread from a co-worker (I'll admit, my email etiquette gets sloppy in this arena), but I've received emails from salespeople attempting to get me (the marketing manager) to subscribe to their software, utilize their platform, or allocate some of my budget to their product, and all had major email etiquette issues, misspelled my name, or included verbiage that clearly showed me we aren't on the same wavelength. I also received an email from a potential candidate for a freelance writer that included major grammatical mistakes... WHAT!? 

Topics: email Sales prospecting

Weekly Roundup: Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales + More

worst question in sales and the sales strategyWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: Lead Generation Inbound Marketing Sales Wrap-up

Weekly Roundup: The Future of Sales + More

sales predictionsWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

The Future of Sales: Predictions from the “Nostradamus's” of Selling — Hubspot

"I think there will be more and more specialization. The process will be broken up into a few parts -- depending on what you are selling -- with one person focusing on each part."

Read more on what Matt Sunshine (managing partner of The Center for Sales Strategy) and other sales leaders have to say about the future of sales in this Hubspot post.

Topics: Sales Wrap-up

Weekly Roundup: The Ultimate Guide to Active Listening in Sales + More

listenWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Active Listening in Sales: The Ultimate Guide — Hubspot

Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, prospects can gather as much information about a product as a salesperson has. As a result, it’s harder for salespeople to demonstrate their expertise. So what should salespeople do? Simple: Invest in listening.

Topics: Sales Wrap-up

Weekly Roundup: The 2 Letters Destroying Your Sales Pitch + More

Sales SlumpWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

The 2 Letters Destroying Your Sales Pitch (& How to Stop Saying Them) — Hubspot

Do you think it's possible that two letters could be destroying your sales pitch? If they are, how can you avoid using them? Don’t let your sales pitch fall on deaf ears. Follow these four guidelines to eliminate these letters from your vocabulary and successfully engage your prospects. 

Topics: Sales Wrap-up