Last Friday's story from Research Brief reminds us that while more executives expect measurable results from their marketing investment, relatively few of their providers are able to demonstrate that ROI. (Click here to see that briefing.)
Mike Anderson, on January 9, 2012
Last Friday's story from Research Brief reminds us that while more executives expect measurable results from their marketing investment, relatively few of their providers are able to demonstrate that ROI. (Click here to see that briefing.)
Kim Alexandre, on November 28, 2011
No question, some amazing online and cross platform campaigns have been produced this year. One of my personal favorites is Intel's Museum of Me. When I see these robust, multimedia campaigns come to life on my iPad, iPhone, or PC screen I am quick to post, Tweet and email links to friends and coworkers who will think it equally as cool. Because after all, when done right, it's another form of entertainment! With all that sizzle online creative can deliver, how much goes into building, designing and implementing such cool ideas?
Kim Alexandre, on August 8, 2011
When analyzing history, we can sometimes predict what the future will bring. I'm not talking about a Sci Fi adventure series or even the new fall line up of reality shows on History Channel. I'm talking about realizing and accepting that mobile, if not part of your digital sales vernacular today, should be tomorrow.
Kimberly Peek, on June 8, 2011
When a client does not want to renew a campaign due to lack of results, it usually comes down to a single issue: the seller did not properly set expectations prior to the campaign launch. Some of the things you will want to discuss ahead of time:
Kimberly Peek, on April 1, 2011
Everyone has a Great Aunt Martha who safeguards her secret family recipe. She makes a special item— perhaps an out-of-this-world cookie—and brings it to every family gathering, causing relatives to rave. She goes on and on about the “secret ingredient” and years later, when the recipe is finally handed down, the family discovers there was no secret ingredient. Great Aunt Martha’s “secret” recipe was available to everyone all along: It was a recipe taken from the back of the chocolate chip package. The same is true with selling digital advertising.
Mike Anderson, on February 7, 2011
During last night’s game, The Center for Sales Strategy invited people to provide live commentary about the commercials of Super Bowl 45 via Twitter. The result? A shared conversation about real-time events among 183 participants, who exchanged 1, 131 comments.
