Weekly Roundup: Building a Virtual Selling Channel, Remote Metrics to Measure + More

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"Whether you think you can, or you think you can't, you're right."

-Henry Ford

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<< If you only read one thing >>

Building A High-Performing Virtual Selling Channel–Forbes

Virtual selling is now fundamental to growth in a market where remote selling is the “next normal” as the coronavirus pandemic has forced over 4 Billion consumers, customers, employees, and salespeople to stay at home.

Lost in the rush to enable remote sales teams, is the fact that virtual selling channels offer growth-oriented companies the potential to transform sales performance and accelerate growth. Properly designed and equipped, virtual selling channels can dramatically improve the coverage, control, and cost effectiveness of your commercial model while offering buyers the speed of response and experiences they demand. >>> READ MORE

8 Metrics Remote Salespeople Should Be Measuring–HubSpot

The workforce is rapidly changing, and traditional 40-hour work weeks with mandated hours worked from specific job sites isn’t the only way to get work done.

Whether done voluntarily, full-time or on a part-time basis, remote work is still work and comes with its own unique challenges. According to the 2019 HubSpot Remote Work Report, a lack of social connection and communicating with team members are the best challenges for 29% of remote workers, respectively. Here are eight important metrics remote sales teams should be measuring to gauge their success.>>> READ MORE

5 Sales Follow-Up Email Mistakes that Are Costing You Time and Money–Yesware

Sales follow-up emails are crucial for winning deals, yet 70% of unanswered email chains stop after the first attempt. Are you making these costly mistakes?

Getting your follow-up game down pat is a difficult task – you’re writing to people who have already ignored you. But following up is an integral part of the sales process. It takes just one day for an email to be a lost cause. So, not following up simply because you don’t want to bother the recipient is only hurting you and your business. Here's a list of common misinterpreted mistakes and tips for mastering your follow-up strategy and standing out from the crowd.>>> READ MORE

Differences Between Selling to Women vs. Men–Zoominfo

Are there differences in selling to women vs. men in the B2B sales process? Simple answer: Yes.

Here’s a finding that might affect your sales outreach: Both men and women prefer email to cold calls, but men are 50% more likely than women to pick up your cold call.>>> READ MORE

Does Social Media Help SEO?–LeadG2

If you want to see two Search Engine Optimization experts argue, ask them about the effects of social media on SEO. Social platforms like Twitter can (and did) block Google’s crawlers, making it an unreliable signal. However, mounting evidence shows that social media can help increase visibility on different search engines.

The impact of social media on SEO is one of the most discussed topics in the marketing industry. Specifically, whether social media really helps your SEO efforts. >>> READ MORE

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