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The Center for Sales Strategy Blog

Brian Hasenbauer

Brian Hasenbauer

Author, Speaker and expert on all things digital including: social media, inbound marketing, online video trends, etc.

Recent Posts by Brian Hasenbauer:

Four Ways to Get More Qualified Appointments per Week

4 Ways to Get More Qualified Appointments Per WeekSuccess in business usually isn’t because of the big things that are done once in awhile.  It’s usually the little things that are done over time that end up making the big differences. 

Topics: Sales

Four Ways Thought Leadership Can Lead to More Revenue

4 Ways Thought Leadership Can Lead to More Revenue

Thought leadership has been one of the newest buzzwords in the C-Suite over the past years. With companies focusing more on blogging and social media it’s now easier than ever for C-Suite Executives to engage and discuss the company’s and industry’s direction. 

However, not all C-Suite Executives have been forthcoming about providing insight or perspective on what’s taking place in the marketplace.  Some C-Suite Executives haven’t bought into the benefits that thought leadership offers and are hesitant to make the investment of time and resources to get started. 

Topics: Inbound Marketing

How Advertorials and Inbound Marketing Work Together

Inbound MarketingWhen I used to sell print ads in a national sports publication I was always a proponent of advertorials when it related products or services needing additional explanation. Clients would be able to use a short "article" to detail solutions to problems or discuss certain issues relevant to the target audience. I thought this was great and usually my clients saw some great results.  

Topics: thought leadership Inbound Marketing

How Digital Marketing Has Affected Today's Mad Men

Digital MarketingMad Men Season 6 debuts this Sunday on AMC and over the past several seasons the show has done a great job of showing a society in change and how the advertising world has evolved to adjust to these shifts in society’s norms.  

Topics: Social Media digital marketing Digital Sales

Top Five Characteristics of Successful Inbound Marketing Efforts

Inbound MarketingWhen you think of what characteristics make a successful company, marketing campaign or team there are certain traits and factors that help to sort out the best and worst, the winners from the losers. This is true with inbound marketing and lead generation programs as well. 

Topics: Lead Generation Inbound Marketing

Inbound Marketing: How to Write an Effective Blog Post

Inbound MarketingOne of the greatest and most well known benefits of blogging (aka Content Marketing) is the Search Engine Optimization (SEO) effects that you gain by publishing blog posts and premium content on a regular basis.

However, if you are not utilizing certain best practices and guides for authoring effective content your efforts will not be optimized, and it will take longer and more effort to achieve your desired results.

Topics: content strategy digital marketing Inbound Marketing

Digital Marketing: Content Curation for Thought Leadership

Digital MarketingAre you on Facebook, LinkedIn or Twitter? Do you post articles or links with your comments or insights to share with your friends, business network or colleagues? If so, did you know you are a “Content Curator?”

It’s true. The term “Content Curation” has recently gained popularity in blogging and content marketing communities, and there are several mainstream websites that are receiving millions of visits per month by visitors looking for a single place to get information that’s organized in an easy-to-use format on specific topics. 

Topics: content marketing digital marketing Inbound Marketing

The Intended Consequence of Inbound Marketing - Thought Leadership

inbound marketingWhile you can easily measure site traffic, Twitter followers, and how you rank for keywords on Google, it’s a little more challenging to measure what I contend is one of the most important benefits of inbound marketing – thought leadership.

When I discuss inbound marketing with new clients and prospects they tend to focus on tangible items such as search engine optimization (SEO), keyword rankings and the effect that blogging has on generating leads and building their contact database. This is natural considering that inbound marketing projects sometimes get funded from monies reallocated from SEO consultants, email marketers and social media firms. These tangible results (or promise of results) make it easier for a CFO or Controller to sign off on, rather than the possibility of intangibles such as thought leadership.

Topics: Lead Generation Inbound Marketing

Sales Strategies: What Marketers Can Expect in 2013

digital sales strategyThe New Year has recently come and gone and we are moving fast into 2013 and trying to put 2012 behind us. If you were like many marketers and business owners, 2012 was full of uncertainty as the economy continued its slow growth rate, the fiscal cliff was looming and we were in an election year. This uncertainty impacted consumer confidence negatively and many businesses held off on capital investments and hiring. What does 2013 hold for us? What can we learn from this to help our sales and marketing strategies?

Topics: content marketing content strategy Digital

Listen! How to Use LinkedIn to Improve Your Sales Performance

Listen now!The New Year celebration is over and if you are like many salespeople you have set a few personal and professional goals for the upcoming year.

One New Year’s resolution that’s made by numerous business professionals around the world is to network more often and network more efficiently. One of the ways that business professionals can go about this is to utilize social networking sites like LinkedIn and Twitter, to build your personal brand and reputation.  

Topics: Digital Sales