Author, Speaker and expert on all things digital including: social media, inbound marketing, online video trends, etc.
by Brian Hasenbauer, on September 16, 2013
by Brian Hasenbauer, on September 4, 2013
Thought leadership has been one of the newest buzzwords in the C-Suite over the past years. With companies focusing more on blogging and social media it’s now easier than ever for C-Suite Executives to engage and discuss the company’s and industry’s direction.
However, not all C-Suite Executives have been forthcoming about providing insight or perspective on what’s taking place in the marketplace. Some C-Suite Executives haven’t bought into the benefits that thought leadership offers and are hesitant to make the investment of time and resources to get started.
by Brian Hasenbauer, on April 18, 2013
When I used to sell print ads in a national sports publication I was always a proponent of advertorials when it related products or services needing additional explanation. Clients would be able to use a short "article" to detail solutions to problems or discuss certain issues relevant to the target audience. I thought this was great and usually my clients saw some great results.
by Brian Hasenbauer, on April 6, 2013
Mad Men Season 6 debuts this Sunday on AMC and over the past several seasons the show has done a great job of showing a society in change and how the advertising world has evolved to adjust to these shifts in society’s norms.
by Brian Hasenbauer, on March 27, 2013
When you think of what characteristics make a successful company, marketing campaign or team there are certain traits and factors that help to sort out the best and worst, the winners from the losers. This is true with inbound marketing and lead generation programs as well.
by Brian Hasenbauer, on March 7, 2013
One of the greatest and most well known benefits of blogging (aka Content Marketing) is the Search Engine Optimization (SEO) effects that you gain by publishing blog posts and premium content on a regular basis.
However, if you are not utilizing certain best practices and guides for authoring effective content your efforts will not be optimized, and it will take longer and more effort to achieve your desired results.
by Brian Hasenbauer, on February 28, 2013
Are you on Facebook, LinkedIn or Twitter? Do you post articles or links with your comments or insights to share with your friends, business network or colleagues? If so, did you know you are a “Content Curator?”
It’s true. The term “Content Curation” has recently gained popularity in blogging and content marketing communities, and there are several mainstream websites that are receiving millions of visits per month by visitors looking for a single place to get information that’s organized in an easy-to-use format on specific topics.
by Brian Hasenbauer, on February 7, 2013
While you can easily measure site traffic, Twitter followers, and how you rank for keywords on Google, it’s a little more challenging to measure what I contend is one of the most important benefits of inbound marketing – thought leadership.
When I discuss inbound marketing with new clients and prospects they tend to focus on tangible items such as search engine optimization (SEO), keyword rankings and the effect that blogging has on generating leads and building their contact database. This is natural considering that inbound marketing projects sometimes get funded from monies reallocated from SEO consultants, email marketers and social media firms. These tangible results (or promise of results) make it easier for a CFO or Controller to sign off on, rather than the possibility of intangibles such as thought leadership.
by Brian Hasenbauer, on January 29, 2013
The New Year has recently come and gone and we are moving fast into 2013 and trying to put 2012 behind us. If you were like many marketers and business owners, 2012 was full of uncertainty as the economy continued its slow growth rate, the fiscal cliff was looming and we were in an election year. This uncertainty impacted consumer confidence negatively and many businesses held off on capital investments and hiring. What does 2013 hold for us? What can we learn from this to help our sales and marketing strategies?
by Brian Hasenbauer, on January 16, 2013
The New Year celebration is over and if you are like many salespeople you have set a few personal and professional goals for the upcoming year.
One New Year’s resolution that’s made by numerous business professionals around the world is to network more often and network more efficiently. One of the ways that business professionals can go about this is to utilize social networking sites like LinkedIn and Twitter, to build your personal brand and reputation.
Improve your sales performance. Sales managers can gain unique perpsectives on hiring and developing more effective sales teams. Salespeople can improve their approach to getting more appointments with target prospects, uncovering desired business results, and engaging clients in a collaborative process that leads to the sale.
The Center for Sales Strategy
Contact Us