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The Center for Sales Strategy Blog

Dani Buckley

Dani Buckley

Dani is the VP/General Manager at LeadG2. She has a diverse background in both advertising sales and marketing consulting that helps her address the varying needs of our diverse client base at LeadG2. She’s especially passionate about sales enablement and the many ways that marketing tactics can contribute to achieving sales goals. Dani is a writer, speaker, facilitator, camper van enthusiast, and personal development junkie. She currently lives in Northern California.

Recent Posts by Dani Buckley:

Why “Publish or Perish” Isn’t Just for College Professors Anymore

Why_Publish_or_Perish_is_not_just_for_college_professorsLast week I had the pleasure of speaking at the Country Radio Seminar in Nashville. My presentation covered the need for sales organizations to rethink the way they generate leads for their salespeople. The painful truth is that most B2B sales organizations rely almost entirely on their salespeople to drum up new business opportunities. As a result, salespeople are spending more and more time trying to find that rare qualified prospect and less time doing what they do best: finding needs and selling solutions.

Topics: Inbound Marketing

Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy

Top_10_Ways_a_Content_Calendar_will_Improve_Your_Inbound_Marketing_Strategy_If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. 

A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content.

Topics: Lead Generation Inbound Marketing

Five Steps to Convert Your Inbound Marketing Leads into Customers

Youve_Got_Leads_Now_What_The_5_Steps_to_Convert_Your_Inbound_Leads_into_Customers-1Most inbound marketers think the hardest part about their lead generation plan is actually getting the leads to come in, and while this is no easy task, it’s equally important to strategize and prepare for the process of following up with your inbound leads. With these five steps you’ll be able to more effectively determine whether leads are worthy of sending to sales and ultimately increase your likelihood of converting leads into new customers.

Topics: Lead Generation Inbound Marketing

8.5 Content Ideas That Will Help You Attract New Prospects

8.5_Content_Ideas_That_Will_Help_You_Attract_New_ProspectsIf you’re in the position of needing to attract new and better prospects to your business, then I want to let you in on a little secret. While you may have your sales team busy cold calling or your marketing team putting together outbound marketing initiatives – both which can be extremely useful and effective when done correctly– there is still a world of B2B decision makers that are not hearing, seeing, or noticing your message. 

So, where are they? They’re in the same place you are right this very second. They’re online… searching for information, seeking solutions to their problems, and researching options for their business. The question then is, are they finding you when they search online? Or are they finding your competitor? Does your company website have valuable content that represents your areas of expertise while delivering a thought-provoking and resource-rich experience? Or is it just an online brochure of the services you offer? 

While original, keyword-rich, and relevant content written for your best prospects is what every B2B company needs in order to compete in the online world of search and social media, it’s not always easy to come up with that all-important content on a regular basis. So, here is list of 8.5 content creation ideas that you can start working on today:

Topics: Inbound Marketing

Writing for Humans AND Using Keywords? It Can Be Done – Here’s How!

Writing_for_Humans_AND_Using_Keywords_It_Can_Be_DoneWhen you think of SEO (search engine optimization) do you think of keyword stuffing, poorly written content, or irrelevant links? If you do, then you’re not alone, and that’s because many people out there have tried (and failed) at trying to trick the search engines into giving them credit in search rankings that they don’t necessarily deserve. And if there’s anything search engines have taught us with their constant upgrades and revised algorithms, it’s that they don’t like being tricked, and for good reason. 

Search engines such as Google want to deliver the best, most useful content to their users. They want to answer our questions quickly and efficiently, and they have a variety of ways they determine exactly how to do that. I won’t get into those details today, but I do want to share with you how, when used correctly, keywords can help you not only get found in search engines but even more importantly… help you create content that humans (and specifically your target persona) want to read, and ideally share with their friends and colleagues. 

If your marketing plan includes a content strategy focused on publishing useful, informative, shareable content (which it should!) then unethical SEO practices simply go against everything you’re striving for. However, this doesn’t mean SEO should be viewed as a dirty word.

Topics: Inbound Marketing

What You Need to Know About All This Google Encryption Talk

Google changes to your digital marketing strategyThere’s a good chance you’ve heard some things in the past few days about Google announcing changes to their keyword data. In case you haven’t heard, or if you’re just not sure what it all means, here’s an update: 

Topics: content marketing SEO Inbound Marketing

Freaking Out Mid-Month About Website Traffic? Ask These Questions

5 Questions to Ask Yourself Instead of Freaking Out Mid Month About Website TrafficSometimes we’ll get an influx of emails from different inbound marketing clients all at the same time questioning why their website or blog traffic is down (this happens internally for us too!). Recently this happened all at once, and ended up being a mix of #1 and #2 below, but it had our clients wondering what they could or should be doing differently.

Topics: Inbound Marketing

Five Undeniable Truths of Implementing a Lead Generation Strategy

inbound marketingAfter wrapping up four days in Boston at the INBOUND conference, our team left filled with tips and tricks, insights and inspiration – all aimed to make us better inbound marketers and even better teachers of the strategies that so many companies are utilizing to connect online with their customers, best prospects, and biggest fans. Plus, you can check out a great recap on all the keynotes here

Topics: Lead Generation Inbound Marketing

The Time to Humanize Your Business is Now: Updates From INBOUND13

inbound marketingYesterday was the first day of HubSpot’s INBOUND conference, a gathering for some of the top inbound marketers, writers, speakers, and thought leaders in the industry – and it became evident very quickly to our team in attendance that there was an underlying theme to this year’s event.  

Topics: Inbound Marketing

What Every Media Company Needs to Know About Inbound Marketing

inbound marketingThose of us that work in or around the media industry know that radio, TV, and newspaper are far from becoming dead advertising vehicles. Instead, the best and most innovative media companies have learned that it’s about evolving and finding new ways to not only get the attention of readers, viewers, and listeners but to uncover new methods of attracting and retaining advertisers as well. 

Topics: digital marketing Inbound Marketing