Many clients at The Center for Sales Strategy are essentially in the business of helping companies grow their business.
In order to do that effectively, we teach salespeople how to think like a business owner. Thinking like a business owner takes the focus off what you sell (your products) and puts your focus on how to help your client or prospect achieve their desired business results.
The better a salesperson becomes at thinking like a business owner, the better they will be at asking questions, establishing credibility, and ultimately becoming trusted and valued.
There are endless amounts of podcasts out there on business development and new ones being released daily. This article isn’t about all the great business podcasts hitting the market, but rather a handful of the best podcasts that we feel will help salespeople improve their business acumen and encourage salespeople to help their clients and prospects grow their business.
It's not just what you say; it's how you say it. In fact, what you say matters a lot less than how you're perceived, especially in sales.
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