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The Center for Sales Strategy Blog

Elevate Employee Engagement— Engagement Elevator: People Development

Elevate Employee Engagement— Engagement Elevator People Development

The first Engagement Elevator, Shared Mission, taught us that organizations with highly engaged employees have a clear sense of where they’re going as a company and why. Leaders communicate their purpose and vision well enough, and with enough frequency, that each employee, in turn, can clearly articulate the details with others.  

The second Engagement Elevator, People Development, focuses on how managers can show that they care about their people, build individualized relationships, transparently share information, coach both strengths and weaknesses, and provide meaningful feedback.  Are you investing in your people?

Topics: company culture employee engagement

Weekly Roundup: Objection Responses, Adjusting Expectations + More

Weekly Roundup Objection Responses, Adjusting Expectations

- MOTIVATION -

"It's not about having the right opportunities. It's about handling the opportunities right."

-Mark Hunter

- AROUND THE WEB -

<< If you only read one thing >>

22 Responses to the Sales Objection "It's Not a Good Time to Buy"–HubSpot

You've been speaking with a prospect for a while and you have a sense of their goals and challenges—it seems like your offering is a great fit for their business. You're ready to set a date for a product walk-through and/ or talk price—but then, your prospect says something that stops you in your tracks.

"Can we talk about this next quarter? It's just not a good time for us to buy right now."

Sometimes there are valid and true obstacles such as resources and budget that are stopping a prospect from buying. But how can you combat this issue? By using timing objection responses, you can get to the heart of the prospect's hesitation.>>> READ MORE

Topics: Wrap-up

4 Ways for Salespeople to Gain Respect

4 Ways for Salespeople to Gain Respect

“Respect is a two-way street, if you want to get it, you’ve got to give it.” - R.G. Risch

Aside from lowering prices, releasing better products, or providing superior service, there's something else that your salespeople can do to improve sales performance. A sales professionals livelihood depends largely on the levels of trust and credibility they build with prospects and clients.

The more respect you command, the higher close ratio you will have. Additionally, the higher the degree of trust you establish, the less the need to negotiate. Getting that first appointment with a new business prospect is difficult because most sellers don't take the time to establish trust and create value in the mind of the prospect.

If you want to be treated as a professional, someone who is trustworthy, and worth an investment of time, do these four easy things and prove it to your prospects and clients. 

Topics: sales performance sales culture salespeople

Coaching the Sales Process: Overlooked Points in the ADVISE Step

Coaching the Sales Process Overlooked Points in the ADVISE Step

Based on HubSpot research, only 3% of buyers trust sales representatives. If your sales process follows the cookie-cutter pattern of simply selling a product or service, the chances of you reversing that statistic are slim to none.

If you follow the formulated Sales Accelerator process, you know how important it is to execute the steps in correct order. During Discover, sellers uncovered prospect’s desired business results. The next step is to Advise the prospect on the best solution path, and that starts by determining which solution path is right for the situation.

This is the step where sellers learn how to differentiate themselves and prove to potential clients how they can make their life easier. From determining a solution path to removing surprises and handling objections, there are several points you don’t want your salespeople to overlook.

Topics: Proposal sales process sales accelerator

Elevate Employee Engagement— Engagement Elevator: Shared Mission

Elevate Employee Engagement— Engagement Elevator Shared Mission

As 2020 unfolds, we see that Glassdoor’s prediction of a culture-first decade is upon us. Company culture and employee engagement are differentiators for organizations. This rise in popularity is largely due to a long string of well-respected experts, with studies in hand, pointing to a solid link between employee engagement and company productivity, revenue, and key customer retention. More than ever before, leaders understand that to grow the bottom line, they must start by creating a culture of engagement.

Topics: company culture employee engagement

8 Tools That Support a Great Needs Analysis

8 Tools That Support a Great Needs Analysis

A conversation about desired business results (needs, challenges, and opportunities) is an essential part of the sales process. When engaging new business prospects as well as current customers, it’s crucial to ask the right questions. Aside from the right questions, other tools can help a seller discover core needs quickly and succinctly.

Needs analysis is a central and critical part of making the sale. Sellers work hard setting appointments; the end result should never be a botched needs analysis. Here are eight tools—along with some thoughts about each—that sellers can use to make the most of a needs analysis meeting.

Topics: Needs Analysis sales process

Weekly Roundup: State of Sales 2020, Hire Great Sales Talent + More

State of Sales 2020, Hire Great Sales Talent

- MOTIVATION -

"Sales are contingent upon the attitude of the salesman, not the attitude of the prospect."

-Clement Stone

- AROUND THE WEB -

<< If you only read one thing >>

Introducing the State of Sales 2020–LinkedIn

In their fourth annual LinkedIn State of Sales report, U.S. edition, they've identified some of the sales trends that have emerged in these challenging times. They have also found that many trends that were present before the arrival of coronavirus—such as the embrace of sales technology and the reliance on data —are in fact accelerating in the current environment. 

The State of Sales report examines both the emerging and enduring trends impacting sales. The report also offers insights into how sales organizations can position themselves to leverage these trends in the economic recovery.>>> READ MORE

Topics: Wrap-up

A 5-Step Campaign Recap Template to Keep Customers Coming Back

campaign recap templateYou sold the campaign. You executed the campaign. Now get the credit you deserve! 

Creating a successful digital campaign designed to deliver desired business results takes time and expertise—not to mention a great deal of work! It makes sense to present a recap during the campaign—to make sure it is on track—and after the campaign, to get credit for a job well done.

The best way to do this is to create a campaign recap and present this to the customer. This process allows sellers to get the credit they deserve for a job well done as well as open the door to the next sales opportunity with a satisfied customer.

Topics: sales strategy sales process sales accelerator

Coaching the Sales Process: Overlooked Points in the DISCOVER Step

Coaching the Sales Process Overlooked Points in the DISCOVER Step

The third step of our sales process is often the most tedious. Discover—also referred to in other sales process steps as “define,” assessment,” or “needs,” all share the same goal of meeting with a prospect or client to uncover their desired business results.  

The key part of this stage is understanding each prospect's challenges and needs and establishing how your product or service can help. We find that sellers rush through this step, but by taking their time in the Discover phase of the sales process, they will actually accelerate the sales cycle and increase their odds of closing the deal.

Topics: Needs Analysis sales process sales accelerator

8 Characteristics of a Winning Sales Coach

8 Characteristics of a Winning Sales Coach

There are several resources readily available with information on what it takes to be a great sales coach and manager of people. We often talk with managers who want to hire top-notch sales coaches and the list of their requirements is usually a long one—including experience, past successes, and “must have” talents. It’s definitely a hire you want to get right!

There are many natural behaviors and characteristics that make a sales coach great, and it's important to uncover the intensities of these talents before you hire someone.

Topics: hiring salespeople Talent Sales