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The Center for Sales Strategy Blog

Creating a Company Culture that Your Employees Will Buy Into

getting employees to buy-in to company cultureOver the last few years, company culture has been a hot topic in corporate America. Companies geared towards Millennials tout game rooms and espresso machines, and most companies are having serious discussions about how to create the right atmosphere. Ask any manager trying to recruit talent, and they will tell you that culture matters. A few bad reviews on an employment website, and talent will look right past your company for one with a “great culture.” So how do you create the right culture to attract top talent? And more importantly, how do you get your current employees, and most importantly, your leaders, to buy into that culture?

Topics: company culture

Weekly Roundup: Questions to Ask Yourself Before a New Sales Hire + More

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- MOTIVATION -

"WANTING SOMETHING IS NOT ENOUGH. YOU MUST HUNGER FOR IT. YOUR MOTIVATION MUST BE ABSOLUTELY COMPELLING IN ORDER TO OVERCOME THE OBSTACLES THAT WILL INVARIABLY COME YOUR WAY."

-LES BROWN

 

- AROUND THE WEB -

<< If you only read one thing >>

7 Critical Questions to Ask Yourself BEFORE a New Sales Hire — Sales Hacker

2019 State of Media Sales Report - Coming Fall The reality is not all salespeople are created equal (and neither are startups). Just because a rep has amazing sales numbers doesn’t necessarily mean they’re a good hire. What they had to do to achieve those numbers may be totally different than what they’ll have to do to be successful with you!

So how do you know which salesperson is the right hire for your business?
>>> READ MORE

Topics: Wrap-up

A Sales Process that Matches the Buying Process

sales process to match the buying process

Some say that the holy grail of sales is consistent and predictable revenue. Many are on this seemingly never-ending quest, but find it both elusive and always just out of reach. A strategic sales process is the only thing that will help you reach your goals.

Topics: Buying Process Sales sales process

3 Reasons You Can’t Close The Biz

reasons seller can't close businessOnce you present a solution to a prospective buyer or client, two things happen. It becomes either Close Won or Close Lost. Close Won is obviously the ideal or desired scenario, but what happens when your pending deal is Close Lost? Is ALL lost? Maybe not. 

Ask yourself these three questions to determine if you can change a Close Lost scenario into a Close Won: 

Topics: Proposal sales strategy sales process

Recruit a Sales Superstar Using an Employment Value Proposition

recruit superstar seller with employment value propositionWorld-class managers know that adding a sales superstar to the team is a great way to improve sales performance. They also know landing a superstar seller involves a recruitment process just like it does for a top-performing college football team (go figure, teams like Alabama and Clemson win national championships after they compile great recruiting classes).

Superstar sellers know they are good and should be treated accordingly.

As part of your recruitment process, it is important to know—and effectively communicate—your Employment Value Proposition (EVP). 

Topics: sales management Talent recruitment

Silence is Golden: 3 Ways to Improve Your Listening Skills

improve listening skills manager"Silence is golden"—usually this is said right after your children leave the room and you finally have a moment of peace.

As much as that is a "funny" joke for parents, the concept of silence is a rare one in today's world. Are we ever "silent?" And when I say "silent," I don't mean staring at our phones for hours at a time.
 
In the context of sales, silence has another meaning. Silence is an opportunity to stop talking, be quiet, focus, and listen. Yes, I know this is a radical concept for those us that are gregarious, loud-mouth, salespeople.
 
How many times have you gone on an appointment with an account executive, expecting to hear your rep ask questions and then wait to hear the client's answers, only see them never stop talking! They are so excited to a) have an appointment and b) thrilled to "pitch" their product that they never take a moment to listen to what the client has to say. It's horrible, and it happens all the time. What a waste of new business appointment! How can you sell someone anything if you don't know or understand what they want to achieve? You can't.
Topics: Needs Analysis sales performance prospecting

Weekly Roundup: Lead Qualifying Hacks + More

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- MOTIVATION -

"SETTING GOALS IS THE FIRST STEP IN TURNING THE INVISIBLE INTO THE VISIBLE"

-TONY ROBBINS

 

- AROUND THE WEB -

<< If you only read one thing >>

Simple Lead Qualifying Hacks [VIDEO] — LeadG2

2019 State of Media Sales Report - Coming Fall Sometimes when you generate leads via inbound marketing, you can get a lot of information about your prospects and leads when they fill out a lead capture form. It really depends, though, on what you're willing to ask. You can ask things like name, phone number, email, company name, industry, revenue, and more. There's a lot of different variables you can ask for.

The tricky part is, when you ask for too much information, you might limit the number of people that are willing to provide all of that to you. Consequently, this might limit the number of leads you could generate.
>>> READ MORE

Topics: Wrap-up

10 Things the Best Salespeople NEVER Do: The Un-Checklist

salesperson-technology-451709-editedEDITOR’S NOTE: This post is by the late Steve Marx, and was written and published in 2015. To keep it current, we’ve updated the content to be relevant, but preserved the knowledge that Steve shared.

There are countless lists of what the most successful salespeople actually do. It’s time for a list of what they don’t do.

Let’s call it "The Un-Checklist"—the list you review when no one is looking over your shoulder (so you can be entirely honest), and where you hope that your honesty doesn’t force you to check off any of the items.

Get out your pen, ink, or virtual notes. I hope you won’t need to use them.

Topics: Sales salespeople

Sales Enablement in Real Life (VIDEO)

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Sales enablement. Is it a buzzword or just a misunderstood word?

DEFINITION OF SALES ENABLEMENT: Sales Enablement encompasses the technology, strategy, processes, and content that empower sales teams to sell smarter and faster. It’s about providing salespeople with what they need in order to successfully and strategically engage the buyer throughout the buying process. 

Sales enablement. Why wouldn't you want it?

Topics: sales enablement

In-Field Coaching Tips that will Increase Productivity and Performance

sales coaching tips for in-field coachingGreat salespeople always want to improve. Show them that you are more than someone that manages and holds them accountable. Be a coach by helping them develop their skills on sales calls so that they can continually strive to do better and be even more successful.

Schedule in-field meetings that are focused on how you can help your salesperson perform better on face-to-face calls. 

Topics: sales management coaching