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The Center for Sales Strategy Blog

Red Flag or Green Light? Deciphering the Signals Your Candidate Sends

Red Flag or Green Light Deciphering the Signals Your Candidate Sends

Navigating through the selection process to find the next strong addition to your team can feel like navigating through an obstacle course.

The direction that seems like a safe bet may be mired with hidden traps. The direction that makes your internal “red flags” go up could be just as dangerous, though. How do you know what the right decision is?

Let’s walk through some common “red flags” and “green lights” hiring managers experience with candidates. They may not always be what they appear to be.

Topics: hiring salespeople

The Big Return: Managing the Return to the Office

Managing the Return to the Office

2024 is here, and we can already point to one major trend – the big return to the office

In a new survey by Korn Ferry, 99% of more than 500 US C-suite and business leaders said that they expect employees in the office at least one day a week, a big change from last year when that number was just 66%.

Topics: Leadership hybrid work

Mastering the Art of the Discover Meeting

Mastering the Art of the Discover Meeting

In the dynamic world of B2B sales, the pivotal moment of any successful sales journey is, without a doubt, the discovery meeting.

This initial encounter with a potential client is your golden ticket to unlocking a world of opportunities. However, to truly capitalize on this crucial interaction, a strategic approach is imperative.

Let's dive into the essential strategies that transform a discover meeting from a mere conversation into a powerful tool for driving sales success.

Topics: sales process discovery meetings

Aligning Your Sales Process to the Buyer's Journey

Aligning Your Sales Process to the Buyers Journey

Are you tired of struggling to close deals and wondering why your sales process is not bringing in the results you desire?

It's time to align your sales process to the buyer's journey. By understanding the stages your customers or clients go through before making a purchase, you can effectively tailor your sales approach to meet their needs and expectations.

Topics: sales process Buyer's Journey

Where is Your Talent? The Newest Trends and Tools to Find Top Talent

Where is Your Talent

Across markets and industries, one consistent hiring theme. It’s hard to find strong candidates. Big cities, rural communities, and everyone in between are struggling to find talented candidates or, sometimes, any candidates at all.

We know the talent is out there. But where? Where can you find your next great seller?

Topics: recruitment sales talent

Sharpen Your Focus: Pruning Your Sales Target Account List for 2024 Success

Pruning Your Sales Target Account List for 2024 Success

One of the most difficult things for a seller is releasing an account they have not been able to sellIt is human nature to keep it, ‘just in case,’ and it is a manager’s responsibility to work with sellers to keep a short list of key and target accounts

There are many ways to accomplish this goal.  

Topics: account list management

Help! My Top Performer Just Quit!

Help! My Top Performer Just Quit!

Have you ever felt like being a manager is a lot like juggling? And right when you think you’ve got all the balls in the air… whoops!

When it’s the sudden departure of a top performer, it can make you literally drop everything!  

So, what can you do?

Topics: recruitment talent bank

Five Tips for a Successful Digital Needs Analysis

Five Tips for a Successful Digital Needs Analysis (1)

So, you've successfully secured an appointment with a promising prospect! Now, it's time to prepare for a comprehensive digital needs analysis to ensure that all the effort you invested in getting that meeting bears fruit.

The key to success lies in conducting a thorough needs analysis because understanding your prospect's business, their specific needs, challenges, and expectations is paramount when crafting a solution that truly aligns with their goals.

Topics: Needs Analysis Digital

12 Expert Tips for Starting 2024 Strong

12 Expert Tips for Starting 2024 Strong

A new year brings new opportunities and a chance to set the foundation for sales success in 2024. With fresh perspectives and renewed motivation, sales teams have the potential to accomplish great things.

By learning from the wisdom of experienced professionals, managers and salespeople can map out a plan to thrive in the months ahead. This year, let's challenge ourselves to implement impactful sales strategies and adopt empowering mindsets. If we start motivated and intentional, there is no limit to what we can achieve.

Topics: sales strategy sales performance sales talent

Supercharge Your Sales Game: How AI is Fueling Effective Prospecting

How AI is Fueling Effective Prospecting

Prospecting. It's the cornerstone of a thriving sales pipeline, yet it can feel like sifting gold from sand.

But what if a powerful ally could streamline your efforts and uncover hidden gems you'd never see alone? Enter Artificial Intelligence (AI), the technological revolution transforming the sales landscape.

Topics: prospecting AI