Mike Anderson, on February 7, 2011
During last night’s game, The Center for Sales Strategy invited people to provide live commentary about the commercials of Super Bowl 45 via Twitter. The result? A shared conversation about real-time events among 183 participants, who exchanged 1, 131 comments.
Kimberly Peek, on February 3, 2011
We've spent the last month giving you reasons to join us as we live Tweet our reactions to the Super Bowl ads. We sincerely hope you’ll share your insights during the CSS Ad Bowl. Besides playing with the cool kids, honing your social media skills and picking up new ideas to discuss with clients, you’ll also contribute to a great cause.
Greg Giersch, on February 1, 2011
This Sunday there’s a football game, and many of us be talking more about our favorite commercial than our favorite team. Advertisers will be using traditional media’s biggest stage to springboard to digital media and fans will be holding a beverage in one hand and texting and tweeting with the other.
Kimberly Peek, on December 5, 2010
The Center for Sales Strategy launched a new service called the Digital Revenue Generator that takes a different approach to helping companies build their digital revenue--a sequential approach combining training, coaching, and on-going support to help traditional media salespeople become more comfortable and effective selling digital. Matt Sunshine will run the Digital Division for The Center for Sales Strategy. As former Director of Digital for Susquehanna, and now Executive Vice President at The Center for Sales Strategy, he sees a large gulf between those who speak digital and those who speak analog.
Kimberly Peek, on October 29, 2010
MTV, the station that gave us the VJ in the 80s, recently named their first TJ, or Twitter Jockey. Prior to August, Gabi Gregg was not famous; she was discovered through a contest MTV hosted to select the first TJ. And, in recent weeks, she has gained quite an online following (23,966 followers on Twitter).
