If you're still looking for a New Year's Resolution, go ahead and add engaging with Twitter to that list of possibilities. By the time you're done reading this, you'll see why it's worth your time as a seller.
Kim Alexandre, on January 10, 2012
If you're still looking for a New Year's Resolution, go ahead and add engaging with Twitter to that list of possibilities. By the time you're done reading this, you'll see why it's worth your time as a seller.
Kim Alexandre, on November 28, 2011
No question, some amazing online and cross platform campaigns have been produced this year. One of my personal favorites is Intel's Museum of Me. When I see these robust, multimedia campaigns come to life on my iPad, iPhone, or PC screen I am quick to post, Tweet and email links to friends and coworkers who will think it equally as cool. Because after all, when done right, it's another form of entertainment! With all that sizzle online creative can deliver, how much goes into building, designing and implementing such cool ideas?
Kimberly Peek, on November 4, 2011
Crazy. Brave. Passionate. Confident. These are the words I would use to describe Drew Manning, the personal trainer who embarked on a journey to go from fit to fat to fit again all in a year’s time. Drew spent the last six months gaining nearly 80 pounds, and on Monday, he will begin the process of taking it off. I just heard about Drew yesterday, so I’m a little behind. However, I’m fascinated by this story, and the social networking and professional branding takeaways.
Kimberly Peek, on October 28, 2011
The people on our Digital Team at The Center for Sales Strategy are often asked if social media is worth the time and effort it takes. After all, it's work to create content, engage followers and develop a community. The answer is... YES! Social media, if part of an integrated marketing solution, is ABSOLUTELY worth it! Here's the social media super tool your sales organization can use to make your product (or that of your clients and customers) come to life:
Kim Alexandre, on August 8, 2011
When analyzing history, we can sometimes predict what the future will bring. I'm not talking about a Sci Fi adventure series or even the new fall line up of reality shows on History Channel. I'm talking about realizing and accepting that mobile, if not part of your digital sales vernacular today, should be tomorrow.
Kimberly Peek, on June 8, 2011
When a client does not want to renew a campaign due to lack of results, it usually comes down to a single issue: the seller did not properly set expectations prior to the campaign launch. Some of the things you will want to discuss ahead of time:
I make a habit of researching and evaluating all of the opportunities out there with respect to Internet and Digital marketing. If you do this too, then you can empathize when I say you can easily be overwhelmed with all the commentary, research and application you read from multiple experts in multiple fields.
Kimberly Peek, on April 8, 2011
In Part One, we talked about some mainstream uses of Twitter. And, that’s all swell, but what everyone really wants to know is how do you MAKE MONEY with Twitter?
Kimberly Peek, on April 7, 2011
When I talk to salespeople, there is a lot of resistance to using Twitter. Twitter is noise, a waste of time. You might be surprised to know... I agree! Twitter is a waste of time—until you know how to use it effectively.
Kimberly Peek, on April 1, 2011
Everyone has a Great Aunt Martha who safeguards her secret family recipe. She makes a special item— perhaps an out-of-this-world cookie—and brings it to every family gathering, causing relatives to rave. She goes on and on about the “secret ingredient” and years later, when the recipe is finally handed down, the family discovers there was no secret ingredient. Great Aunt Martha’s “secret” recipe was available to everyone all along: It was a recipe taken from the back of the chocolate chip package. The same is true with selling digital advertising.
