The Center for Sales Strategy - Sales Strategy Blog

13 Intriguing Email Subject Lines That Prospects Won't Be Able to Resist Opening + More

by LeadG2, on July 22, 2016

We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 13 Intriguing Email Subject Lines That Prospects Won't Be Able to Resist Opening — HubSpot

The goal of the subject line is to get someone to check out the rest of your email. So you’ll want to intrigue and generate interest without saying too much. This post shows you how to use principles of human psychology to craft subject lines that will get your emails opened.

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Topics: Inbound Marketing Sales Wrap-up

The Top 5 Sales Enablement Mistakes To Avoid + More

by LeadG2, on July 15, 2016

We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. The Top 5 Sales Enablement Mistakes To Avoid — Salesforce

As you adopt and use sales enablement tools, keep in mind that there can be a few pitfalls along the way that slow your progress and not result in the success you are counting on. Make sure to avoid these five common mistakes and misconceptions.

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Topics: Inbound Marketing Sales Wrap-up

Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative + More

by LeadG2, on July 8, 2016

It's Friday! Hope you've had a great week. Today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative — HubSpot

As human beings, we are born with an innate affinity for stories. So it should come as no surprise that the best sales reps are often brilliant at telling them. This article offers five steps to make your storytelling more powerful.

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Topics: Inbound Marketing Sales Wrap-up

How to Find and Fix Issues in Your Marketing Funnel + More

by LeadG2, on July 1, 2016

We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. How to Find and Fix Issues in Your Marketing Funnel — Convince and Convert

A marketing funnel is the process that leads a prospective customer through several stages on their way toward purchasing your product. In order to craft a funnel that will be effective in getting prospects to convert to customers, you've got to be strategic. This article explains how.

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Topics: Inbound Marketing Sales Wrap-up

5 Things Every Business Person Needs to Know About Digital Media

by Kim Alexandre, on June 30, 2016

When it comes to digital media expertise, it's easy to feel like an expert and a novice all at once. This is mainly because there are so many advancements in digital that it's hard to know what you should be focused on with respect to digital marketing.

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Topics: digital marketing Digital integrated media solution media snacking Inbound Marketing

3 Ways Content Can Build a Bridge Between Marketing and Sales + More

by LeadG2, on June 24, 2016

We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 3 Ways Content Can Build a Bridge Between Marketing and Sales — Content Marketing Institute

An Aberdeen Group study found that businesses with highly aligned sales and marketing teams earned an average of 32% year-over-year growth, while those who reported less alignment saw a 7% decrease in revenue. Content can be used to get sales and marketing teams working together toward common goals. This article explains how.

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Topics: Inbound Marketing Sales Wrap-up

Selling to the Modern B2B Buyer + More

by LeadG2, on June 17, 2016

We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Selling to the Modern B2B Buyer — Salesforce

The ever-evolving B2B selling space and increasingly complex sales process present new challenges for B2B sales teams. In order to remain competitive and hit revenue goals, it is critical that sales reps understand the shifting landscape, why these changes are happening, and how to sell to the modern B2B buyer. Here are five factors that influence B2B buyer behavior and steps you can take to more effectively sell to the 21st-century B2B buyer and drive bottom-line results.

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Topics: Inbound Marketing Sales Wrap-up

The 7 R's That Turn a Negative Conversation Positive + More

by LeadG2, on June 10, 2016

We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. The 7 R's That Turn a Negative Conversation Positive — HubSpot

When you work in a people-focused profession like sales, you’re bound to encounter conflict once in awhile. Trying to persuade people to part with their money, make a strategic decision for their company, or generally shake things up, dredges up a whole mess of emotion. There’s fear that a bad investment might incur company losses or hurt an employee’s personal reputation. Maybe there’s suspicion that you’re selling snake oil or aren’t being 100% truthful. There might even be anger if your prospect’s expectations aren’t being met fast enough. If you feel a conversation taking a negative turn, here are 7 ways to reframe and keep it positive.

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Topics: Inbound Marketing Sales Wrap-up

Spring Cleaning: Keeping Your CRM Organized + More

by LeadG2, on June 3, 2016

Happy Friday! Today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Spring Cleaning: Keeping Your CRM Organized — Insightly

‘Tis the season for spring cleaning! While that probably makes you think about your overflowing inbox on your desk (or your email), another area that can benefit from a bit of tidying up is your CRM platform. Why not use spring cleaning as your excuse to spend time in your CRM and ensure that everything is in tip-top shape so you can stay organized and efficient? These tips should help.

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Topics: Inbound Marketing Sales Wrap-up

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals + More

by LeadG2, on May 27, 2016

We've come to the end of the week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals — Content Marketing Institute

Content can be leveraged to not just create the potential for deals, but to actually help the sales team close deals. Here are five challenges that keep deals from closing that your content can fix.

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Topics: Inbound Marketing Sales Wrap-up

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The Center for Sales Strategy Blog

13 Intriguing Email Subject Lines That Prospects Won't Be Able to Resist Opening + More

1. 13 Intriguing Email Subject Lines That Prospects Won't Be Able to Resist Opening — HubSpot

The Top 5 Sales Enablement Mistakes To Avoid + More

1. The Top 5 Sales Enablement Mistakes To Avoid — Salesforce

Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative + More

1. Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative — HubSpot

How to Find and Fix Issues in Your Marketing Funnel + More

1. How to Find and Fix Issues in Your Marketing Funnel — Convince and Convert

5 Things Every Business Person Needs to Know About Digital Media

3 Ways Content Can Build a Bridge Between Marketing and Sales + More

1. 3 Ways Content Can Build a Bridge Between Marketing and Sales — Content Marketing Institute

Selling to the Modern B2B Buyer + More

1. Selling to the Modern B2B Buyer — Salesforce

The 7 R's That Turn a Negative Conversation Positive + More

1. The 7 R's That Turn a Negative Conversation Positive — HubSpot

Spring Cleaning: Keeping Your CRM Organized + More

1. Spring Cleaning: Keeping Your CRM Organized — Insightly

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals + More

1. 5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals — Content Marketing Institute

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