LeadG2, on November 26, 2012
I woke up this morning, dreading the 525,600 Cyber Monday emails I would have to sift through to get down to real business today. It was worse than just Cyber Monday email—since I was out of town for Thanksgiving, I hadn't touched a computer since Wednesday afternoon... which meant I also had all the pre-Thanksgiving, early bird and Black Friday notices filling up my inbox.
Mike Anderson, on November 20, 2012
A CMO wanted a PR firm that can get to the point. So they sent out an RFP via Twitter. Asked for responses via Twitter.
LeadG2, on November 18, 2012
This was a big week for social media changes. Here are three stories we think you need to be aware of... and why you should care!
Brian Hasenbauer, on November 16, 2012
The Center for Sales Strategy's Inbound Marketing Forum was this past week in Atlanta, and I had the honor of being able to attend and to speak at the event.
LeadG2, on October 31, 2012
Happy Halloween! We hope you are having a spook-tacular day! Since we can't visit all your offices for Tricks and Treats, we thought we'd share a few Halloween-themed blog posts we love.
Guest Contributor, on October 31, 2012
Things have fundamentally changed in the media industry, and I’m excited to have the privilege on November 8th to discuss why inbound marketing will be critical to the next evolutionary phase for media companies.
Currently, a majority of the media companies (TV, Radio, Print etc.) are not using inbound marketing (blogging, thought leadership, lead generation, email marketing and social media) as part of their strategy to increase the number of leads their salespeople are getting—or leveraging it as a way to drive a more retainable revenue stream via their service and advertising offerings.
Guest Contributor, on October 24, 2012
So you drank the inbound marketing Kool Aid and it’s the sweetest you’ve ever tasted. Your team is churning out blog content, and your landing pages are generating leads at a rate you’ve never seen before. Give yourself a pat on the back—you’ve made it further than many other companies (including your competitors). Now that you’re generating leads like a pro, it’s time to look closely at that often misunderstood, nebulous area known as the middle of the funnel.
Mike Anderson, on October 17, 2012
When it comes to inbound marketing, most companies fit into one of three categories:
LeadG2, on October 10, 2012
All day long, my friends have posted Facebook status updates like this, "Go to Google. Click on Images. Type 'completely wrong' and see what images appear." What shows up is a collection of photos of Mitt Romney.*
LeadG2, on October 8, 2012
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