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The Center for Sales Strategy Blog

Make Twitter your New Year’s Resolution [Professional Branding]

resolutionIf you're still looking for a New Year's Resolution, go ahead and add engaging with Twitter to that list of possibilities. By the time you're done reading this, you'll see why it's worth your time as a seller.

Topics: Social Media Digital Lead Generation branding

Professional Branding Lessons From Drew Manning’s Fit2Fat2Fit Journey

drew manningCrazy. Brave. Passionate. Confident. These are the words I would use to describe Drew Manning, the personal trainer who embarked on a journey to go from fit to fat to fit again all in a year’s time. Drew spent the last six months gaining nearly 80 pounds, and on Monday, he will begin the process of taking it off. I just heard about Drew yesterday, so I’m a little behind. However, I’m fascinated by this story, and the social networking and professional branding takeaways.

Topics: Social Media Digital branding

Storytelling: the Social Media Super Tool Your Sales Organization Needs

superThe people on our Digital Team at The Center for Sales Strategy are often asked if social media is worth the time and effort it takes. After all, it's work to create content, engage followers and develop a community. The answer is... YES! Social media, if part of an integrated marketing solution, is ABSOLUTELY worth it! Here's the social media super tool your sales organization can use to make your product (or that of your clients and customers) come to life:

Topics: Social Media Digital selling digital advertising