<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

How Digital Marketing Has Affected Today's Mad Men

Digital MarketingMad Men Season 6 debuts this Sunday on AMC and over the past several seasons the show has done a great job of showing a society in change and how the advertising world has evolved to adjust to these shifts in society’s norms.  

Topics: Social Media digital marketing Digital Sales

What Social Media Will Look Like in 2013

the future of social media?This year marks the 20th anniversary of the first text message. Sent on December 3, 1992, the first text went from a PC to a mobile device over Vodafone's U.K. network and read, "Merry Christmas."

Topics: Social Media Video Digital

Three Big Social Media Stories and How They Affect Your Content Marketing

inbound marketingThis was a big week for social media changes. Here are three stories we think you need to be aware of... and why you should care!

Topics: Social Media content strategy Digital Inbound Marketing

Sometimes you just need a little help opening doors

opening doorsOur grandson wanted desperately to go outside and play at the splash table. Of course, at one year old, he’s not allowed to do that without supervision. 

Topics: Social Media referrals Sales

Reputation management is not "completely wrong"

All day long, my friends have posted Facebook status updates like this, "Go to Google. Click on Images. Type 'completely wrong' and see what images appear." What shows up is a collection of photos of Mitt Romney.*

completely wrong
Topics: Social Media content marketing Digital reputation management Inbound Marketing

Why Pepsi's over-reliance on social media hurt their business

social mediaIf you sell media, buy media or run a business, you should read the The Face-to-Face Book, by Ed Keller and Brad Fay. Here are some highlights from the book.  

Topics: Social Media Digital selling digital advertising

Location, Location, Location! [Digital Advertising Strategy]

mobile marketingWhen you look at emerging trends in the digital space right now, location-based marketing is rarely missing from the conversation. The discussion surrounding the effectiveness of local advertising, the power of social media and the growth of mobile add color to the conversation.

Topics: Social Media Digital selling digital advertising

The Top 5- Top 10 Lists

Top 10 ListsIf you’re like me, you can't help yourself when it comes to a Top 10 List. I don't know what it is about a list—let alone a Top 10 List—but every time I see one, I feel compelled to pay attention. The following  will link you to five Top 10 Lists that are worth your time.

 1. The Top 10 Marketing Infographics of 2011

Topics: Social Media selling digital advertising sales performance Sales

Social Media Explained—in Plain English

social mediaHave you ever found yourself trying to explain the difference between Facebook, Twitter and LinkedIn? How about trying to articulate the draw of a FourSquare, Instagram or newer site like Pinterest? Better yet, how about the reasons why you would want to be actively engaged with multiple social media sites?

Topics: Social Media Digital selling digital advertising sales strategy branding

Refuse To Make Cold Calls, Enhance Your Sales Strategy!

networkingCan you imagine what would happen if you told your sales manager that you absolutely refuse to make cold calls? Thinking back to my days as a sales account executive, I know that my boss would have thought I was being insubordinate if I walked into his office and boldly made the proclamation, “I refuse to make cold calls ever again!” He is a great guy and an incredible sales manager, so I’m sure he would have given me a short window of opportunity to explain my proclamation and then an even shorter window to “prove” my new lead generation tactic successful. 

Topics: Social Media Sales