The Center for Sales Strategy - Sales Strategy Blog

When Was the Last Time You Asked, “Why Are We Doing It This Way?” + More

by LeadG2, on April 8, 2016

We're at the end of another week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. When Was the Last Time You Asked, “Why Are We Doing It This Way?” — HBR

When stakes are high, it can be difficult for leaders to pause before acting. We all tend to take the safe route of doing things the way we've always done them. Here’s some good advice for how to give yourself time to reflect and lead with questions, to make sure you're taking the best route, not just the one most familiar.

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Topics: Inbound Marketing Sales Wrap-up

7 Smart Strategies to Speed Up Your Sales Cycle + More

by LeadG2, on April 1, 2016

We're at the end of another week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 7 Smart Strategies to Speed Up Your Sales Cycle — HubSpot

To figure out the perfect, predictable sales cycle would be like discovering the holy grail of sales. That’s not to say that there aren’t ways to make sales cycles more predictable. Here are seven ways to speed up the sales cycle and do just that.

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Topics: Inbound Marketing Sales Wrap-up

4 Digital Marketing Trends You Can't Afford to Ignore + More

by LeadG2, on March 25, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 4 Digital Marketing Trends You Can't Afford to Ignore — Inc.

The four trends described in this article offer an incredible, never-before-realized opportunity to cultivate relationships with your prospects in unique ways. They're also an opportunity for media to forge new offerings to their clients and innovate their way into these new spaces where their competitors aren't.

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Topics: Inbound Marketing Sales Wrap-up

How to Beat the Battle of an Ineffective Blog + More

by LeadG2, on March 18, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Beat the Battle of an Ineffective Blog — Content Marketing Institute

A business blog is a powerful tool. But an effective blog requires a strategy. If you're not seeing the kinds of results you want from your blog, take a look at this post, which offers three ways to get your blog performing.

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Topics: Inbound Marketing Sales Wrap-up

The Ultimate Guide to Sales Qualification + More

by LeadG2, on March 11, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. The Ultimate Guide to Sales Qualification — HubSpot

This guide will walk you through the fundamentals of qualification, five different frameworks you can use, and provide pointers on disqualification and conversational tip-offs to listen for during your sales conversations.

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Topics: Inbound Marketing Sales Wrap-up

Are You a Data-Driven Leader? + More

by LeadG2, on March 4, 2016

Here we are at the end of another week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Are You a Data-Driven Leader? — Optimizely

What do you base your decisions on, as a leader? Opinions or facts? This post provides a quiz to help you determine if you need to use more data in your decision-making process.

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Topics: Inbound Marketing Sales Wrap-up

How to Find Your Brand's Disruptive Opportunity + More

by LeadG2, on February 26, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Find Your Brand's Disruptive Opportunity — Moz

If you're looking to set yourself apart in a competitive market, you need to find your "disruptive opportunity". Finding your brand’s disruptive opportunity means you’re not competing in the same sandbox as everyone else, which means your chances of dominating the category are much, much higher. This post digs into how to find your own opportunity.

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Topics: Inbound Marketing Sales Wrap-up

Practice for Tough Situations as You’d Practice a Sport + More

by LeadG2, on February 19, 2016

Happy Friday! Here we are at the end of another week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Practice for Tough Situations as You’d Practice a Sport — HBR

Preparation is one of the most obvious yet most misunderstood aspects of learning soft skills. Imagine you’re heading off to lead a meeting, make an important pitch for your company, or have a difficult conversation. It’s obvious in these situations that you want to prepare yourself for what you’re going to do or say. But what we often miss when learning soft skills is preparing to manage ourselves—especially when we start to feel the stress and pressure of the real-life situation. This article explains that to learn soft skills in a way that truly prepares us for what we’ll face when it really matters, we can take a few lessons from a different arena where learning, development, and performance are essential: professional sports.

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Topics: Inbound Marketing Sales Wrap-up

9 Simple Sales Enablement Tips to Implement Now + More

by LeadG2, on February 12, 2016

Hope you've had a great week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 9 Simple Sales Enablement Tips to Implement Now — SBI

What is sales enablement really? It’s about getting the right content into the hands of the right reps. It’s about getting it to them at the right time, through the right channel. It's empowering your salespeople to do their jobs better and get better results. This article offers nine tips you can iimplement today.

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Topics: Inbound Marketing Sales Wrap-up

Why Your Sales Team Needs to Sit Next to Marketing + More

by LeadG2, on February 5, 2016

It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Why Your Sales Team Needs to Sit Next to Marketing — Salesforce

Sales and Marketing serve a shared purpose: to identify, attract, and close business for the company. But far too often, these teams find themselves acting out a typical “Dilbert” comic script of blame and frustration during slow sales cycles. Fortunately, it’s possible to bring these two groups to the same table to work off of the same script and dramatically improve performance across almost every worthwhile metric. Here's how.

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Topics: Inbound Marketing Sales Wrap-up

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The Center for Sales Strategy Blog

When Was the Last Time You Asked, “Why Are We Doing It This Way?” + More

1. When Was the Last Time You Asked, “Why Are We Doing It This Way?” — HBR

7 Smart Strategies to Speed Up Your Sales Cycle + More

1. 7 Smart Strategies to Speed Up Your Sales Cycle — HubSpot

4 Digital Marketing Trends You Can't Afford to Ignore + More

1. 4 Digital Marketing Trends You Can't Afford to Ignore — Inc.

How to Beat the Battle of an Ineffective Blog + More

1. How to Beat the Battle of an Ineffective Blog — Content Marketing Institute

The Ultimate Guide to Sales Qualification + More

1. The Ultimate Guide to Sales Qualification — HubSpot

Are You a Data-Driven Leader? + More

1. Are You a Data-Driven Leader? — Optimizely

How to Find Your Brand's Disruptive Opportunity + More

1. How to Find Your Brand's Disruptive Opportunity — Moz

Practice for Tough Situations as You’d Practice a Sport + More

1. Practice for Tough Situations as You’d Practice a Sport — HBR

9 Simple Sales Enablement Tips to Implement Now + More

1. 9 Simple Sales Enablement Tips to Implement Now — SBI

Why Your Sales Team Needs to Sit Next to Marketing + More

1. Why Your Sales Team Needs to Sit Next to Marketing — Salesforce

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