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The Center for Sales Strategy Blog

Kurt Sima

Kurt Sima

Recent Posts by Kurt Sima:

5 Words That Drive Revenue

words-that-drive-revenueAs a B2B sales consultant, I’m always looking for simple ways to help my customers get their heads around driving revenue. Here are five words I’ve been talking about a great deal lately:

  1. Talent
  2. Structure
  3. Concentration
  4. Activity
  5. Integration

Here are some simple tips tied to each word that will help sales organizations improve revenue in the upcoming year. Feel free to add this list to your sales consultant resources:

Topics: Partner Marketing

Improving Sales Performance Often Requires Changing Focus

Improving Sales Performance Often Requires Changing Focus

control-non-control-workshopHave you ever had a ticket to this movie as a B2B sales consultant?

You’ve been working with a sales organization for a year or so and installed the following systems:

  • Account list management
  • Talent recruitment and development
  • Sales training and related revenue development initiatives

And nothing is happening… sales performance remains the same!

As B2B sales training consultants we often overlook the concept of focus and control when helping struggling sales organizations.  Simply put, two things exist in the world of salespeople: Things they control and things they do not control.

Here’s a list of things salespeople do not control:

  • Pricing
  • Inventory
  • The economy
  • RFPs
  • The competition
  • The attitudes of their customers
  • Other departments in their company
  • Account assignments
  • Sales quotas
Topics: Partner Marketing

Go Viral Inside Your Key Accounts

Going viral.

It's what a lot of people online want to do. They want a piece of their content to hit the right notes with the right people, propelling them, even for a minute, to internet fame status.

But what if you could go viral inside your key accounts?

The result would be even better than getting a million hits on a cat video. It would connect you with the people your key accounts trust and value, which would, in turn, increase the number of key accounts.

Which would increase your sales.

Topics: Sales

5 Reasons to Move Beyond Selling Benefits and Features

Working Hard-4A friend of mine in sales was recently frustrated with the lack of response he'd been getting. Suddenly, it seemed, the tried and true sales methods he'd become accustomed to weren't working anymore. He sat down next to me, and said, "I think it's time I moved beyond selling benefits and features to my prospects."

I smiled, and said, "welcome to the club."

I've been in sales my entire career, and encourage everyone, not just my friend, to move beyond selling benefits and features. Below are five reasons why.

Topics: Sales

Improving Sales Performance: Become a Personal Positioning Machine

Sales PerformanceThe best B2B salespeople use a sales strategy that includes personal positioning. Here’s how you can get into this game and attract new business prospects:

Topics: sales performance Sales branding

Things the Best Salespeople do When Their Manager is Not Looking

Improve Sales Performance!Improving sales performance happens when salespeople do the little things that make a difference.  The best salespeople do these things without being told — they even do these things when their manager is not looking:

Topics: Inbound Marketing Sales

Improving Sales Performance Tip: Who Do You Know?

sphere of influenceThe best salespeople understand the value of relationships in these four areas:

Topics: Sales

What Kind of Seller Are You?

sales strategyB2B sellers fall into one of three categories. Take a look at the description of each category or level to see where you reside:

Topics: Needs Analysis brainstorming Sales

How to Make Overcoming Call Reluctance Part of a Sales Strategy

call reluctanceEven the best sellers have some level of call reluctance—the fear of having a conversation with a new business prospect or an existing client. Call reluctance can occur in the following situations:

Topics: call reluctance sales strategy Sales

Improving Sales Starts with Selecting Quality Prospects

sales meetingWho is worth your new business development time? Not every new business prospect is. Here are 6 things to consider when selecting a new business prospect:

Topics: Needs Analysis Sales