LeadG2, on July 13, 2012
When it comes to conveying your message to your audience, you'll find the sweet spot when you combine the power of traditional media with digital media. The integrated marketing solution provides prospects and customers with both the spark of interest and the depth of information they require to make a buying decision.
LeadG2, on June 27, 2012
The belly flop… a dive with great potential that… well… flops. It’s the perfect metaphor for all the things that can go wrong after the sale. Over the last few months, I’ve watched too many big ideas fail—and not because the ideas were weak. These projects were brilliant, and they could have produced a nice profit. As a consumer, number one fan, and a marketer, I’m frustrated that these ideas fell flat before they ever had a chance to take off. I’m sure you’re wondering… if the concepts were so stellar, what went wrong? Two words: poor planning.
You know that feeling you have on your child’s birthday… that feeling you get when you are in a panic, trying to understand the instructions that will help you assemble The Perfect Gift? That Perfect Gift that came in 100 pieces? The one your child is no longer patiently waiting to play with? You know that feeling you get when you want to throw the box against the wall and crumble up the instructions because nothing makes sense? I think that is sometimes how we approach digital and social capabilities.
LeadG2, on May 28, 2012
It's the official kick off to summer, which means it’s time to kick back and relax with a good book. You wanted to read about sales and marketing in your down time, right? We asked some of the staff at The Center for Sales Strategy for their top selections:
LeadG2, on May 26, 2012
Welcome to the official kick off to summer! After you take some time this weekend to honor those who have served our country, you might want to catch up on some of these blog posts from The Center for Sales Strategy. These are some of our favorites from the past few months. If you are interested in sales, sales management, digital, talent development or inbound marketing... there is something for you here!
LeadG2, on March 29, 2012
It's Pop Culture Week on The Center for Sales Strategy blog. This week, we are taking our sales strategy lessons from the pages of pop culture. Today, we're talking children's books...
LeadG2, on March 12, 2012
Marketers love digital because it’s measurable, but there seems to be a lot of unwarranted hype about the importance of the click-through-rate (CTR). While the CTR is one form of measurement, research tells us focusing solely on the CTR is an expensive mistake. Here’s why:
LeadG2, on February 23, 2012
LeadG2, on February 14, 2012
I recently started taking swimming lessons. I love telling people about it because the response is priceless. First there is a confused look. Then, a gasp, followed by, “You don’t know how to swim?!”
LeadG2, on November 4, 2011
Crazy. Brave. Passionate. Confident. These are the words I would use to describe Drew Manning, the personal trainer who embarked on a journey to go from fit to fat to fit again all in a year’s time. Drew spent the last six months gaining nearly 80 pounds, and on Monday, he will begin the process of taking it off. I just heard about Drew yesterday, so I’m a little behind. However, I’m fascinated by this story, and the social networking and professional branding takeaways.
