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The Center for Sales Strategy Blog

Shaye Smith

Recent Posts by Shaye Smith:

Weekly Roundup: 12 Days of Sales Content + More

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- MOTIVATION -

"ALWAYS DO YOUR BEST. WHAT YOU PLANT NOW WILL HARVEST LATER."

-OG MANDINO

 

- AROUND THE WEB -

<< If you only read one thing >>

12 Days of Sales Content Articles  LinkedIn

LinkedIn is celebrating the holidays by bringing you 12 days of awesome sales content. Brush up on your sales knowledge with topics like engaging buyers in 2019, sales experts you should follow, sales process steps to overcome barriers to sales ROI, and more. >>> READ MORE

Topics: Wrap-up

7 Sales Coaching Statistics All Sales Leaders Need to See

sales coaching statisticsSales coaching is not about telling your sales team what to do. There's so much more to it. Sales coaching helps sales leaders equip their teams to reach their maximum potential, and gives them the tools and knowledge to make better decisions in their sales process, which leads to overall improved sales performance for themselves, the team, and you.

A good sales coaching program helps improve results, while no coaching (or bad coaching), can have negative effects on your overall performance. Here are some eye-opening sales coaching stats to support a good sales coaching program:

Topics: coaching sales management Talent sales performance

The 2018 Holiday Gift Guide for the Sales Pro in Your Life

holiday gifts for sales prosThe holidays can get crazy. In work, you're closing out the year, planning for the next year, and trying to finish as strong as possible. Outside of work, there's a list a mile long... holiday parties, shopping, family, friends, wrapping, cooking, etc... 

Topics: holiday

Weekly Roundup: Sales Coaching, Target Markets, Sales Enablement + More

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- MOTIVATION -

"BECOME THE PERSON WHO WOULD ATTRACT THE RESULTS YOU SEEK."

-JIM CATHCART

 

- AROUND THE WEB -

<< If you only read one thing >>

How to Get the Most Out of Time Spent Coaching Your Sales Team  LinkedIn

Sales managers are master jugglers. In a single day, one might find herself doing everything from facilitating connections and participating in prospect meetings, to interviewing new hires and evaluating new tools, to analyzing sales strategies and helping drive deals to completion.

No wonder so many sales leaders find themselves short on time when it comes to meeting with their reps and providing personal guidance. In fact, 73% of managers spend less than 5% of their time coaching according to Altify. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Strengthen Your Sales Management Techniques for 2019 + More

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- MOTIVATION -

"WELL DONE IS BETTER THAN WELL SAID."

-BENJAMIN FRANKLIN

 

- AROUND THE WEB -

<< If you only read one thing >>

Strengthen Your Sales Management Techniques for 2019  LinkedIn

As a sales manager, two of the best words you can hear are “thank you.” While it’s of course great to hear them from a customer who feels you went above-and-beyond, it’s even better to hear them from a sales rep for whom you’ve made a real difference. When your advice and input resonate, making a positive impact on another person’s career and livelihood, it’s a big deal, and helping your reps succeed can be an equally vital aspect of sales team management. >>> READ MORE

Topics: Wrap-up

Weekly Roundup: Close More Sales with Empathy + More

close more sales with empathy

- MOTIVATION -

"DON'T WATCH THE CLOCK; DO WHAT IT DOES. KEEP GOING."

-SAM LEVENSON

 

- AROUND THE WEB -

<< If you only read one thing >>

How to Develop Empathy with Your Prospects and Close More Sales  Hubspot

The robots are coming, and salespeople are afraid they're here to take their sales jobs. It might be true that technology can be integrated into many steps of the sales process. But, thankfully, it can't do everything. For now, there are a number of skills computers can't learn, and one of those is our human ability to create empathetic connections with prospects and customers. This is a key ability for the modern seller. >>> READ MORE

Topics: Wrap-up

How To Embed Personalized Video Into Your Hubspot Sales Emails

salesperson using video email in sales processThis post was originally published on the LeadG2 blog.

Recently, LeadG2 shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed. If you are a Hubspot Sales user at the Professional or Enterprise level, I have good news! Not long ago, Hubspot announced a feature that enables salespeople (or any Hubspot user communicating with a contact through the CRM) to embed videos directly into their 1:1 emails! 

Here are just a few reasons this exciting feature is valuable and vital to the sales process:

  1. Video creates a more personal and humanized sales experience.
  2. Sales reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.
  3. Video can help to establish and build trust with a prospect that doesn't yet know you.
Topics: video prospecting sales strategy marketing strategy account based marketing

Weekly Roundup: Video, Video + More Video

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- WHAT'S MOTIVATING US THIS WEEK -

"IT'S NOT YOUR CUSTOMER'S JOB TO REMEMBER YOU. IT'S YOUR OBLIGATION AND RESPONSIBILITY TO MAKE SURE THEY DON'T HAVE A CHANCE TO FORGET YOU."

-PATRICIA FRIPP

 

- WHAT WE'VE BEEN READING THIS WEEK -

Today, we're changing things up to bring you content only focused on video and how it relates to the sales process and sales performance. Enjoy!

<< If you only read one thing >>

Can I Embed a Video in an Email?  LeadG2

Video is an important part of any marketing and sales strategies, and utilizing video in your prospecting efforts is effective and can be achieved with a few steps. This post shares how you can send video via email for sales or marketing efforts. 

If you're a Hubspot Sales user and want to learn how you can embed video directly into your sales emails to contacts in your database, check out this post that shares how to embed personalized video into your Hubspot Sales emails.

Topics: Wrap-up

Weekly Roundup: Sell to C-Suite Execs + More

sell to c-suite executives

- WHAT'S MOTIVATING US THIS WEEK -

"THE ONLY LIMIT TO OUR REALIZATION OF TOMORROW WILL BE OUR DOUBTS OF TODAY."

-FRANLIN D. ROOSEVELT

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

The Sobering Truth: Why You Can’t Sell to C-Suite Executives  Hubspot

Senior decision makers in general are becoming fatigued by salespeople’s questions. This post shares data that supports strategies to help you sell to C-Suite executives.

Topics: Wrap-up

Weekly Roundup: Inbound Marketing Data: An Often-Overlooked Intellectual Asset of a Business + More

inbound marketing sales data

- WHAT'S MOTIVATING US THIS WEEK -

"THE HARDER THE CONFLICT, THE MORE GLORIOUS  THE TRIUMPH" 

-THOMAS PAINE

 

- WHAT WE'VE BEEN READING THIS WEEK -

<< If you only read one thing >>

Inbound Marketing Data: An Often-Overlooked Intellectual Asset of a Business  LeadG2

You can’t think of your database as just a list of names and contact information. It’s so much more than that. This data represents what’s possible for your business. It’s your future customers and referral sources. It’s next month’s closed deals and next year’s revenue. A company’s database can be the lifeblood of its revenue growth strategy.

Topics: Wrap-up