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The Center for Sales Strategy Blog

Shaye Smith

Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

Recent Posts by Shaye Smith:

10 Gifs That Anyone In Sales Will Appreciate

sales motivation gifsSales can be fun. Sales can be stressful. Sales can be rewarding. Sales can be life-changing. Here are some gifs to bring a little humor into your week and get you on track to improve your sales performance (we hope you are as pumped as #5) and help your clients crush their goals with your solutions (see #7). And then, we hope you end up like #10. 

Topics: Sales

Implement These Social Media Best Practices to Enhance Your LinkedIn Social Selling Efforts in Under 1 Hour

implement these social media best practices on linkedinRecently, I shared a blog post called 10 Social Media Best Practices for Salespeople, and I wanted to expand on a few of them specifically related to how you can put these best practices into play on LinkedIn. I’ve gathered some specific examples from our team of experts, so check out the previous post here, then read on for actionable steps you can take in one hour or less of your time, to enhance your LinkedIn social selling efforts.

Topics: key account growth Social Media Lead Nurturing Sales

Do You Have A Personal Board of Directors?

personal board of directorsWhether you like it or not, we are faced with a multitude of decisions every day. Some are small, but some are monumental. And while we all like to think we make the best decisions, it's imperative that we seek wise and experience council. A personal board of directors is a group of people you regularly consult for advice or feedback on these major business and life decisions.

The Impact of Bad Email Etiquette on Sales + 7 Tips to Avoid Clumsy Mistakes

email etiquette for salespeopleRecently, I've had a few run-ins with bad email etiquette. Not just in a quick email thread from a co-worker (I'll admit, my email etiquette gets sloppy in this arena), but I've received emails from salespeople attempting to get me (the marketing manager) to subscribe to their software, utilize their platform, or allocate some of my budget to their product, and all had major email etiquette issues, misspelled my name, or included verbiage that clearly showed me we aren't on the same wavelength. I also received an email from a potential candidate for a freelance writer that included major grammatical mistakes... WHAT!? 

Topics: email Sales prospecting

Sell Smarter with Social Selling on LinkedIn

social selling on linkedinSocial selling. It’s not just an industry buzzword. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust.

Topics: Social Media Sales Brand and Connect personal brand

Tech We LOVE: 3 Must-Have Tools for the Top Salespeople

tools for top salespeopleI’ve heard many people say that selling is more of an art rather than a science, but what if science could increase the effectiveness and efficiency of that art? Today, we have access to a mass amount of technology and tools that not only enable us to get more done in a shorter amount of time, but that also allow us to be more competitive and just all around better at the tasks we have to tackle daily.

There are many different sales technology, software, and gadgets available to us, but here are a few tools we consider ‘must-haves’ for the top salespeople.

Topics: sales performance Sales

INFOGRAPHIC: CSS By The Numbers

header-CSS-By-The-Numbers.jpgJust like an athlete, you can go it alone and get some occasional wins. To win a gold medal requires a clear plan, consistent discipline and constant improvement.

Topics: Sales