There is an old saying that goes like this: When is the best time to plant a tree? 20 years ago, of course. When is the next best time to plant a tree? TODAY!
That saying is the perfect way to describe what is going on with sales and marketing these days. So many organizations are tasking their salespeople with 100% of the lead generation as well as having them figure out on their own the very best way to pull prospects through the sales process.