The Center for Sales Strategy Blog

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Google Is Leaving You Clues to Help You Rank Higher: Know Where to Look — Unbounce

With the help of AI, machine learning and years of data, search engines are getting better at predicting what people want. As search engines become more concerned with solving people’s problems, the old SEO toolset is going to be thrown for a curve. The search race is no longer simply about keywords — it’s about being a trusted brand committed to solving people’s problems. The good news is there are a few places you can start looking to see what your customers want, so you can then deliver.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 18 Empathy Statements That Put Your Prospect at Ease — HubSpot

Sales is evolving. Today’s buyers won’t stand for being bullied into a deal. That’s where the empathy statement comes in. If your idea of empathy is throwing an “uh-huh” or “I see” into your conversations every few minutes, think again. This article highlights several empathetic statements that will show your prospects you’re more invested in their interests than closing a deal.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. How to Succeed in Sales as an Introvert — Salesforce

The stereotype of a sales rep is an effervescent extrovert who charms people into buying anything at any price. But if you are an introvert, take heart. You can do it, and do it just as well as your extroverted competitors. This article, written by a successful introverted salesperson, shares a few strategies and techniques to help.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 5 Effective Ways to Stop Interrupting — HubSpot

Interrupting will hurt you no matter what you do, but it’s especially detrimental in sales. Your success depends on positive interactions with prospects. You need to earn their trust and respect, as well as elicit key information from them. Here are five tips to help you.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 10 Things You Can Do To Increase Your Conversion Rate In The Next 10 Minutes — Sleeknote

Conversion funnels are complex. There are lots of pieces that need to be moved to create a system that consistently turns web visitors into leads and leads into customers. But opportunity lies in each element: landing pages, form fields, design, copy, etc. If you make some small tweaks to optimize these individual elements, guess what happens? They will come together to create a leaner and more efficient conversion funnel. Here are 10 key steps that will take you about 10 minutes each to implement.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. Why You Should Be Using Your Content to Build Social Proof — Convince and Convert

Consumers have come to trust the opinions of their peers or other online experts far more than brands. Here are three tips on how you can establish valuable social proof.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1.This Is How To Actually Work Smarter, Not Harder — Fast Company

Here are eight unexpected (and counterintuitive) ways to squeeze more out of your workday.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. You’ve Got Mail: Email Marketing Is Here To Stay — Adobe Digital Marketing

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 6 Strategies for Getting More Out of Every Negotiation— HubSpot

The ability to negotiate successfully can bring you and your business tremendous advantages. Imagine you could increase the values of your company’s contracts an additional 15% by negotiating higher rates. That’s an immediate increase in revenue for your business that comes as a direct result of your negotiation skills. This article shows you how to get better at negotiating.

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 6 Elevator Pitch Examples to Inspire Your Own — HubSpot

When someone asks, "What do you do?", you need a short, snappy, easy-to-grasp explanation of your company and its products. The person you’re speaking with might turn out to be a perfect fit or know someone who is. If you’re looking for some inspiration, these elevator pitch examples illustrate six different ways to describe what you can offer.