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Focus on Keeping Up with Your Customers, Not Your Competitors + More

by LeadG2, on April 29, 2016

It's Friday, and it's time for us to share what we've been reading online this week! Here are our "best" from around the web.

1. Focus on Keeping Up with Your Customers, Not Your Competitors — HBR

It's tempting to focus on what your strongest competitors are doing. After all, you're competing with them! But too often, companies focus on the competition when they should be focusing on their customers. How can you keep up with your customers? You have to start thinking like them. This article shows you how.

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Topics: Inbound Marketing Sales Wrap-up

Helping Buyers See Value + More

by LeadG2, on April 22, 2016

We've come to another Friday, and we hope you've had a good week! It's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Helping Buyers See Value — Salesforce

Stories are naturally visual, and allow you to help prospects see themselves in successful outcomes based on how you position what you deliver. The power here is that rather than “selling” you're sharing experiences of other similar scenarios, and helping them see the possibilities. This article shows how you can use stories to help buyers see value.

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Topics: Inbound Marketing Sales Wrap-up

Read This Before You Send Another Cold Email + More

by LeadG2, on April 15, 2016

Here we are at the end of another week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Stop! Read This Before You Send Another Cold Email! — SalesForce

When you send cold emails, you’re a stranger to your audience. They don’t know anything about your company and how awesome it is, nor do they care. If you want to connect with them and receive a response, you have to tap into their emotions, and play on their existing fears and desires. These three steps will help you start many more warm conversations through cold email.

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Topics: Inbound Marketing Sales Wrap-up

When Was the Last Time You Asked, “Why Are We Doing It This Way?” + More

by LeadG2, on April 8, 2016

We're at the end of another week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. When Was the Last Time You Asked, “Why Are We Doing It This Way?” — HBR

When stakes are high, it can be difficult for leaders to pause before acting. We all tend to take the safe route of doing things the way we've always done them. Here’s some good advice for how to give yourself time to reflect and lead with questions, to make sure you're taking the best route, not just the one most familiar.

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Topics: Inbound Marketing Sales Wrap-up

7 Smart Strategies to Speed Up Your Sales Cycle + More

by LeadG2, on April 1, 2016

We're at the end of another week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 7 Smart Strategies to Speed Up Your Sales Cycle — HubSpot

To figure out the perfect, predictable sales cycle would be like discovering the holy grail of sales. That’s not to say that there aren’t ways to make sales cycles more predictable. Here are seven ways to speed up the sales cycle and do just that.

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Topics: Inbound Marketing Sales Wrap-up

4 Digital Marketing Trends You Can't Afford to Ignore + More

by LeadG2, on March 25, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 4 Digital Marketing Trends You Can't Afford to Ignore — Inc.

The four trends described in this article offer an incredible, never-before-realized opportunity to cultivate relationships with your prospects in unique ways. They're also an opportunity for media to forge new offerings to their clients and innovate their way into these new spaces where their competitors aren't.

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Topics: Inbound Marketing Sales Wrap-up

How to Beat the Battle of an Ineffective Blog + More

by LeadG2, on March 18, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Beat the Battle of an Ineffective Blog — Content Marketing Institute

A business blog is a powerful tool. But an effective blog requires a strategy. If you're not seeing the kinds of results you want from your blog, take a look at this post, which offers three ways to get your blog performing.

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Topics: Inbound Marketing Sales Wrap-up

The Ultimate Guide to Sales Qualification + More

by LeadG2, on March 11, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. The Ultimate Guide to Sales Qualification — HubSpot

This guide will walk you through the fundamentals of qualification, five different frameworks you can use, and provide pointers on disqualification and conversational tip-offs to listen for during your sales conversations.

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Topics: Inbound Marketing Sales Wrap-up

Are You a Data-Driven Leader? + More

by LeadG2, on March 4, 2016

Here we are at the end of another week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Are You a Data-Driven Leader? — Optimizely

What do you base your decisions on, as a leader? Opinions or facts? This post provides a quiz to help you determine if you need to use more data in your decision-making process.

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Topics: Inbound Marketing Sales Wrap-up

How to Find Your Brand's Disruptive Opportunity + More

by LeadG2, on February 26, 2016

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Find Your Brand's Disruptive Opportunity — Moz

If you're looking to set yourself apart in a competitive market, you need to find your "disruptive opportunity". Finding your brand’s disruptive opportunity means you’re not competing in the same sandbox as everyone else, which means your chances of dominating the category are much, much higher. This post digs into how to find your own opportunity.

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Topics: Inbound Marketing Sales Wrap-up

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The Center for Sales Strategy Blog

LeadG2

Recent Posts by LeadG2:

Focus on Keeping Up with Your Customers, Not Your Competitors + More

1. Focus on Keeping Up with Your Customers, Not Your Competitors — HBR

Helping Buyers See Value + More

1. Helping Buyers See Value — Salesforce

Read This Before You Send Another Cold Email + More

1. Stop! Read This Before You Send Another Cold Email! — SalesForce

When Was the Last Time You Asked, “Why Are We Doing It This Way?” + More

1. When Was the Last Time You Asked, “Why Are We Doing It This Way?” — HBR

7 Smart Strategies to Speed Up Your Sales Cycle + More

1. 7 Smart Strategies to Speed Up Your Sales Cycle — HubSpot

4 Digital Marketing Trends You Can't Afford to Ignore + More

1. 4 Digital Marketing Trends You Can't Afford to Ignore — Inc.

How to Beat the Battle of an Ineffective Blog + More

1. How to Beat the Battle of an Ineffective Blog — Content Marketing Institute

The Ultimate Guide to Sales Qualification + More

1. The Ultimate Guide to Sales Qualification — HubSpot

Are You a Data-Driven Leader? + More

1. Are You a Data-Driven Leader? — Optimizely

How to Find Your Brand's Disruptive Opportunity + More

1. How to Find Your Brand's Disruptive Opportunity — Moz

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