The Center for Sales Strategy Blog

When a client does not want to renew a campaign due to lack of results, it usually comes down to a single issue: the seller did not properly set expectations prior to the campaign launch. Some of the things you will want to discuss ahead of time:

Every day last week, I received at least two flyers on my door and another two telemarketing calls from roofers trying to cash in on the hail damage claims in the Kansas City area. One of the vendors caught me outside and engaged me in this conversation, which made me think about The Budget Question when it comes to the sales process.

In Part One, we talked about some mainstream uses of Twitter. And, that’s all swell, but what everyone really wants to know is  how do you MAKE MONEY with Twitter?

When I talk to salespeople, there is a lot of resistance to using Twitter. Twitter is noise, a waste of time. You might be surprised to know... I agree! Twitter is a waste of time—until you know how to use it effectively.

Everyone has a Great Aunt Martha who safeguards her secret family recipe. She makes a special item— perhaps an out-of-this-world cookie—and brings it to every family gathering, causing relatives to rave. She goes on and on about the “secret ingredient” and years later, when the recipe is finally handed down, the family discovers there was no secret ingredient. Great Aunt Martha’s “secret” recipe was available to everyone all along: It was a recipe taken from the back of the chocolate chip package. The same is true with selling digital advertising.

We've spent the last month giving you reasons to join us as we live Tweet our reactions to the Super Bowl ads. We sincerely hope you’ll share your insights during the CSS Ad Bowl. Besides playing with the cool kids, honing your social media skills and picking up new ideas to discuss with clients, you’ll also contribute to a great cause.

At The Center for Sales Strategy, we have a number of distance runners, cyclists and triathletes on staff--more than what you might expect from a company our size. At first, I thought it seemed unusual that we’d have such a high concentration of endurance athletes. As I've thought more about this, I've concluded it makes perfect sense. We turn talent into performance for our clients every day; it's logical we'd use the same tools to achieve success in our personal lives.

The Center for Sales Strategy launched a new service called the Digital Revenue Generator that takes a different approach to helping companies build their digital revenue--a sequential approach combining training, coaching, and on-going support to help traditional media salespeople become more comfortable and effective selling digital. Matt Sunshine will run the Digital Division for The Center for Sales Strategy. As former Director of Digital for Susquehanna, and now Executive Vice President at The Center for Sales Strategy, he sees a large gulf between those who speak digital and those who speak analog.

MTV, the station that gave us the VJ in the 80s, recently named their first TJ, or Twitter Jockey. Prior to August, Gabi Gregg was not famous; she was discovered through a contest MTV hosted to select the first TJ. And, in recent weeks, she has gained quite an online following (23,966 followers on Twitter).