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The Center for Sales Strategy Blog

The Center for Sales Strategy

The Center for Sales Strategy

Recent Posts by The Center for Sales Strategy:

Improving Sales Performance - Impact Your Sales Process: IFM

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1-on-1 meetings play a large role on your team’s sales performance.

In this episode, Stephanie Downs, VP and Senior Consultant, discusses how sales leaders can make an impact on their sales process with 1-on-1 meetings, or what we call the IFM. Plus, she covers the fundamentals of IFMs and how you can turn this dreaded weekly task into productive meeting.

Tune in now to hear the Live broadcast or keep reading for a brief overview.

Topics: sales process IMPACT Individual Focus Meeting

Improving Sales Performance - Impact Your People: Recruitment & Selection

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Season 3 of the Improving Sales Performance Series is focused on helping sales leaders make an impact on their sales performance through insight on 4 key areas: people, process, planning, and performance.

In Episode 24, Jaleigh Long, Vice President and Market Manager, Atlanta Radio at Cox Media Group, discusses how sales leaders can make an impact on their sales performance through recruitment and selection.

Tune in now to hear the Live broadcast or keep reading for a brief overview.

Topics: hiring salespeople recruitment IMPACT selection

Improving Sales Performance — Impact Your People: Engagement

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Season 3 of the Improving Sales Performance Series is focused on helping sales leaders make an impact on their sales performance through insight on 4 key areas: people, process, planning, and performance.

In this episode, Beth Sunshine, Partner and VP of Talent Services at The Center for Sales Strategy, discusses how sales leaders can make an impact on their people and teams through employee engagement.

Tune in now to hear the Live broadcast or keep reading for a brief overview.

Topics: employee engagement IMPACT

[INFOGRAPHIC] 2020 Media Sales Report

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2020 was one for the history books. From the outbreak of COVID-19 to heightened tensions during an election year, the sanest approach seemed to be simply taking one day at a time. However, sales professionals are forever optimists, always looking ahead, and ready to take on the next challenge.

The 2020 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across six key topics:

You can see some of the highlights for the survey in the infographic below. If you'd like to read the full report, download it here.

Topics: media sales report

Improving Sales Performance | Impact Leadership System – Enhancing the User Experience

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Season 3 of the Improving Sales Performance Series is focused on helping sales leaders make an impact on their sales performance through insight on 4 key areas: people, process, planning, and performance.

In this episode, Greg Giersch, Partner and VP of Client Experience at The Center for Sales Strategy gives viewers an overview and behind-the-scenes look at the creation of the Impact Leadership System, digs into the user experience side of the system to include what went into creating this system, the structure of the training, how long it took to build it, and more.

Tune in now to hear the Live broadcast or keep reading for a brief overview.

Topics: sales performance IMPACT

Building an Effective Sales Strategy (Including Examples)

Building an Effective Sales Strategy

When you're starting your own company, you want to start out with the strongest foundation possible. 20% of new businesses fail in the first two years that they're open. The reasons why they fail can vary, but starting your business with the right planning will give you a better chance of success. 

If you're in the business of selling products or services to your customers, you need an effective sales strategy. A sales strategy will help you scale and grow your business and learn how to improve your sales. Each strategy devised by a business is unique to them and their customer base, but they all should include the same basic details.

This guide will go over what a sales strategy is, how your company can benefit from it, and different examples you can pull from.

Topics: sales strategy

Personality Traits of Top Sales Performers

 Personality Traits of Top Sales Performers

When a successful salesperson is questioned on what makes them stand out above the rest, most don’t have specific answers.

The reason seems to be because these high performers are doing what comes naturally to them. These are not skills that can be taught or learned. It’s about behaviors that “fire naturally” in client-facing sales situations.

Specific traits are sales accelerators.

Topics: hiring salespeople sales performance

Improving Sales Performance - Making an Impact on Your Sales

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Kicking off the new season of the Improving Sales Performance series, John Henley, Managing Partner at The Center for Sales Strategy, gives viewers an overview and behind-the-scenes look at the creation of the Impact Leadership System: why it was created, who it was created for, and how sales leaders can make an impact on their sales performance by focusing on 4 key areas.

Tune in now to hear the Live broadcast or keep reading for a brief overview.

Topics: sales performance IMPACT

Why Salespeople Find Meetings With Their Manager a Waste of Time

Why Salespeople Find Meetings With Their Manager a Waste of Time

Sales professionals are inherently focused on closing deals and increasing the number of accounts under their purview. As such, they are often impatient when it comes to their time and meetings with superiors are no exception.

One-on-one sales meetings need not be inefficient. Sales managers that want to maximize the effectiveness of their sales team can do so with Individual Focus Meetings. Far from your average sales pow-wow, these intense sessions will motivate your sales team to meet goals that may have seemed impossible before.

Topics: successful sales meetings Individual Focus Meeting

New Business Hack: Know Your Target Persona

identify target audience new business hackOur team coaches salespeople from markets across the country on tactical things they can do within their sales process to help them connect with a decision maker or decision influencer faster to grow their new business.

Many things can be done to accomplish this, but one that seems to be resonating with salespeople lately is identifying their target persona so they can clearly define WHO their target is and fine tune HOW they plan to approach a new business prospect.

This is not a new strategy, just one that is often overlooked.

Topics: Needs Analysis target persona sales process