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The Center for Sales Strategy Blog

Weekly Roundup: Plugging Leaks in the B2B Sales Funnel + More

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- MOTIVATION -

"EITHER RUN THE DAY OR THE DAY RUNS YOU."

-JIM ROHN

 

- AROUND THE WEB -

<< If you only read one thing >>

Plugging Leaks in the B2B Sales Funnel — LinkedIn Sales Blog

2021 Media Sales Report - download nowAn empty sales funnel is a relatively straightforward (albeit not necessarily easy) problem to solve: enhance your prospecting efforts to produce more qualified leads.

A leaky sales funnel is another beast entirely. When we’re driving sufficient leads, but too few are reaching the finish line, the causes aren’t always obvious. This can lead to wasted prospecting efforts, seller frustration, and organizational discord.
 
>>> READ MORE

Topics: Wrap-up

4 Things Sales Management Should Do to Improve Sales Performance

Recently, I spoke to a sales management group on four things that they can do to improve sales performance, and this is what I shared with them.

1. Recruitment

Always be recruiting. 24/7. 365. The battle for top sales talent these days has never been harder. You always have to be recruiting. Not just when you have an opening.

Topics: sales performance

A Step-by-Step Guide to Coaching Salespeople

sales-coaching-in-fieldThe best managers know spending time in the field coaching sellers is an important part of developing salespeople (and improving sales performance). Here’s a step-by-step guide to use the next day you are in coaching mode.

Weekly Roundup: 75 Key Sales Statistics That'll Help You Sell Smarter + More

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- MOTIVATION -

"OUR GREATEST WEAKNESS LIES IN GIVING UP. THE MOST CERTAIN WAY
TO SUCCEED IS TO TRY JUST ONE MORE TIME."

-THOMAS EDISON

 

- AROUND THE WEB -

<< If you only read one thing >>

75 Key Sales Statistics That'll Help You Sell Smarter in 2019 — Hubspot

2021 Media Sales Report - download nowEvery time we think we've gotten a grip on the weird, wonderful world of sales, we learn something new that forces us to change our perspective and question our beliefs. Like just 17% of salespeople think they're pushy -- compared to 50% of prospects.

And along similar lines, only 3% of buyers trust reps. The only professions with less credibility include car sales, politics, and lobbying. Ouch. Luckily, not all sales-related data will bum you out. This list of sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call.
 
>>> READ MORE

Topics: Wrap-up

8 Steps to Improve Your In-Field Coaching

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I know about coaching. 

When my twin daughters were learning to drive, I spent countless hours working with them as they practiced behind the wheel. I owed it to all of you to do my job well!

On my quest to mold them into great drivers, I learned one certain truth: this kind of coaching can only be accomplished from inside a moving vehicle. You cannot teach someone how to drive a car by handing them a book, suggesting an informative video, or lecturing them on safe driving techniques.

(The same is true for sales, but more on that later…)

Our learn-to-drive boot camp did begin with some classroom-style learning. The girls read the information booklet provided by the Department of Motor Vehicles from cover to cover and they attended formal driver’s education classes to ensure they obtained the knowledge required to pass their written exam. They squeaked by on that exam which then earned them a driver’s permit so they could legally join the rest of us on the road as long as they have a family member in the car. Me.

Another certain truth: just because someone passes a written test does not mean they drive well. 

To Confirm or Not to Confirm? That is the question.

confirm appointmentsWe all know how difficult it can be to set an appointment with a prospect these days, and the last thing we would want to do is let that appointment slip away after making multiple contacts in order to secure it.

The question always seems to come up about whether a salesperson should confirm that appointment before making the call or not. I have sales professionals who argue on both sides of the question.

So, let’s compare the reasons for confirming or not confirming.

Topics: sales process

A New Way to Solve the Revenue Challenges Facing Media Sales Organizations

iStock-468438195In the past media sales organizations employed a tried and true approach to solving dips in revenue. Here’s a summary of the approach: 

When revenue is down, develop a product, service, or tactic, and sell more!

Unfortunately, these days this approach is more tired and untrue than tried and true.

Selling more is not the solution to the current challenges faced by media organizations because it’s a new day, and it is not filled with rainbows and unicorns. The declines faced by media sales organizations today are consistent enough to be called the new reality!

Topics: Lead Generation sales process

Weekly Roundup: Disqualifying Prospects, High Performing Sales Teams + More

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- MOTIVATION -

"THE MOST UNPROFITABLE ITEM EVER MANUFACTURED IS AN EXCUSE"

-JOHN MASON

 

- AROUND THE WEB -

<< If you only read one thing >>

Disqualifying Prospects: 50+ Sales Leaders Share Their Best Methods — Sales Hacker

Deals aren’t qualified just the one time and then locked down as golden opportunities forever more; they need to be constantly tested and retested, with the goal of exiting (either one direction or the other) as soon as possible. 50+ sales leaders at companies like Dell, Workday, Oracle, and Cornerstone were interviewed, and based on what was learned, it’s clear the best sales teams practice proactive disqualification (DQ). >>> READ MORE

Topics: Wrap-up

What to do After You Hear "No" to a Proposal

after you hear no to a proposalTo sales managers and salespeople, "No" might be the worst word in the dictionary. Not only is it a buzzkill to hear the word, but it represents a terrible return on investment from the seller’s perspective.

Think about all the hours invested into these steps of the sales process:
  • Identify
  • Select
  • Discover
  • Advise
  • Close

… just to hear "NO!"

What Happens When a Client or Prospect says NO? What’s Next?

After a quick trip to the bar for a double bourbon, I recommend a more strategic approach to figure out what happened and what to do about it.
Topics: Proposal sales process

Time Management Tips from the Sales Pros - Part 3 of 3 (VIDEO)

 

This is the last video of the three-part series on time management. In the first video, I touched on how to identify and eliminate distractions that are getting in the way of your productivity. In the second video, I talked about ways you can prioritize and organize all of the various tasks and goals that you need to accomplishboth at work and at hometo create that work-life balance. 

Today, I'm going to talk more about what Hubspot says takes up 13 hours of our week on average: EMAIL. 

We need email. It's not like we can do without it altogether. It's essential in our business communication, and many of us rely on it for our personal communications as well. So, what can you do to help minimize distractions by email alone to help you with time management?

Topics: productivity